ghost.org
Medium Opportunity · 59/100

Market Landscape

About ghost.org

The open source product that generates $100M+ for creators

CategoryWriting
641.4KMonthly Visits
+19%Monthly Trend
5Competitors
1.5MAvg. Traffic
3Avg. Keyword Overlap
18yAvg. Domain Age

Market Landscape · Insight

ghost.org has 0.4x the average traffic — 2 of 5 competitors have more traffic. Differentiation or growth acceleration needed.

Keyword Battlefield

Abstract27 Ltd favicon
Abstract27 Ltd

abstract27.com

🔗 4 keyword overlap

We set up and host, Ghost CMS websites for bloggers, startups, small businesses and entrepreneurs starting at £17 per month. Easy to use, SEO optimised, newsletter and stripe integrated, hassle-free. Migrate from Wordpress, Substack, Beehiiv, Wix, Squarespace. We are a French web agency based in London, UK.

2.8K/mo-22%Oct 2016$536.97 MRR

Shares 4 keywords including "ghost cms"

Agence web Abstract27 favicon
Agence web Abstract27

fr.abstract27.com

🔗 4 keyword overlap

Création de sites Internet rentables à partir de 19€ / mois Notre but: créer ton site web avec Ghost CMS, optimisé pour gagner de l'argent sur internet. Nous livrons des sites clé en main. Incluant formation, support technique, SEO, newsletters et Stripe. Migration possible depuis Wordpress, Substack or Beehiiv.

0/mo-100%Oct 2016$820.69 MRR

Shares 4 keywords including "ghost cms"

wustl.edu favicon
wustl.edu

wustl.edu

🔗 2 keyword overlap

At WashU, we’re connecting learners, thinkers, leaders and doers who inspire each other to ask big questions and find real solutions — together.

3.9M/mo+26%

Shares 2 keywords including "xxx"

arkansas.gov favicon
arkansas.gov

arkansas.gov

🔗 2 keyword overlap

Explore Arkansas.gov, your portal for everything Arkansas. Access information on state government services, resources, and other helpful information.

3.4M/mo-3%Jul 2000

Shares 2 keywords including "xxx"

clickz.com favicon
clickz.com

clickz.com

🔗 2 keyword overlap

By Sam Carter, CEO of Fospha

115.5K/mo+7%Mar 1997

Shares 2 keywords including "xxx"

Competitors identified by shared traffic-driving keywords

Keyword Battlefield · Insight

Low keyword overlap (avg 3 shared keywords) — competitors are targeting largely different search audiences, leaving room for niche positioning.

Traffic Arena

SearchDirectSocialReferralPaidEmail
ghost.orgCompetitor avg
🇺🇸 US
37%
74%
🇫🇷 FR
2%
33%
🇬🇧 GB
6%
28%
🇮🇳 IN
8%
2%
🌐 NG
3%
2%

Top Competitors only

🌐 PK 12%

Traffic Arena · Insight

ghost.org is growing against the trend but traffic is concentrated in US (37%) — market share gains without geographic diversification.

ghost.org and competitors share 5 common markets led by US. High geographic overlap means differentiation must come from product, not region.

Business Landscape

Business Landscape · Insight

Abstract27 Ltd has the highest revenue per visitor ($0.194), despite not having the most traffic — stronger pricing or conversion.

How does ghost.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from July 2026

See a sample report