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Your business may not be ranking in the top positions of search results because of common SEO mistakes. SEO is probably the hardest channel to master because it has migrated from a silo activity palmed off to a nerd that gets fed Coke in a dark room, to a profession that involves teams across development, design, content, and management that must work together. I see small businesses make the most mistakes given their team-size limits what they can do, yet large businesses still screw up the fundamentals which you can avoid. Google itself can't even do SEO right all the time. Gary Illyes from Google describes how staff messed up hreflang tags, which set the language and region of a webpage, in Google’s own help center. “Someone was trying to target Los Angeles and thought using ‘LA’ as a country code would be great. It actually means ‘Laos’.” Everyone makes mistakes—what matters is if you learn from them. Go through the following list of common SEO mistakes like a checklist to see how you can get more organic traffic to your website.