bankrate.com

DR 90by Ahrefs中等机会 · 60/100

产品简介

Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.

类别finance/finance

前 7,596 名

全球排名

United States 93%

主要市场

-7%

月度趋势

51% 跳出率

参与度信号

月访问量

7,746,076

↓6.9% vs last month

跳出率

50.8%

每访页面数

3.0

平均时长

2m 15s

域名年龄

31.3 years

流量分析

#7,596全球排名

#1,578国家排名 (840)

#27分类排名 · Finance

流量趋势

↓6.9%

流量来源

Organic Search

60.3%

Direct

18.8%

Social

1.3%

Referral

6.4%

Paid

11.5%

1.7%

SEO-dependent: 60.3% from organic search

Geographic Distribution

域名占比

🇺🇸United StatesUS

93.4%

Top 3 countries account for 94.8% of traffic — high geographic concentration

SEO 与关键词

热门关键词

关键词
mortgage calculator	864.9K	$0.81	$242.5K
compound interest calculator	682.7K	$0.74	$42.1K
loan calculator	264.9K	$0.90	$164.4K
roth ira calculator	58.9K	$2.06	$81.3K
bankrate	39.6K	$5.90	$59.1K

SERP 排名

关键词			排名 URL
hoa	#4	📄	www.bankrate.com/real-estate/what-is-an-hoa/	118,220	$1.09
ltv	#10	📄	www.bankrate.com/mortgages/what-is-loan-to-value-ratio-ltv/	112,990	$1.08
amextravel	#7	📄	www.bankrate.com/credit-cards/travel/american-express-travel-portal-guide/	63,590	$2.30
billing address	#4	📄	www.bankrate.com/credit-cards/advice/check-and-change-billing-address/	17,670	$2.62
credit repair	#9	📄	www.bankrate.com/personal-finance/credit/pros-and-cons-of-credit-repair/	7,020	—

增长速读

全球排名前 7.6K 名——赛道头部玩家

流量集中在United States（93%）——地理依赖度高

赛道内有 5 个已追踪竞品——竞争格局清晰

bankrate.com 到底是怎么增长的？

这个页面只是概览。增长拆解报告会逆向工程它的完整增长路径——哪些关键词带来注册、外链从哪里来、哪个渠道真正转化、以及你可以直接复制的策略。

竞品格局

usalearning.gov

🔗 3 个重叠词

74.7K/mo+15%2005年3月

共享 3 个关键词，包括"mortgage calculator"

bankrate.com vs usalearning.gov →访问网站 ↗

nerdwallet.com

🔗 2 个重叠词

Compare business charge cards like Ink Business Premier and Capital One Spark Cash, which let companies spend without a preset credit limit.

23.1M/mo+5%2009年2月

共享 2 个关键词，包括"mortgage calculator"

bankrate.com vs nerdwallet.com →访问网站 ↗

fanniemae.com

🔗 2 个重叠词

Fannie Mae’s quarterly and annual financial results inform you about Fannie Mae’s business plans, business strategies, and future.

845.8K/mo+5%1995年4月

共享 2 个关键词，包括"mortgage calculator"

bankrate.com vs fanniemae.com →访问网站 ↗

financialmentor.com

🔗 2 个重叠词

Your budget is the foundation of your wealth plan - the cornerstone. If you think budgeting is about sacrifice and discipline then you are missing out.

126.8K/mo+11%1999年9月

共享 2 个关键词，包括"mortgage calculator"

bankrate.com vs financialmentor.com →访问网站 ↗

westmark.org

🔗 2 个重叠词

Business credit cards designed for flexibility or rewards. Choose Obsidian for low rates and balance transfers, or Obsidian Elite for up to 2% cash back on purchases.

82.3K/mo-17%1995年10月

共享 2 个关键词，包括"mortgage calculator"

bankrate.com vs westmark.org →访问网站 ↗

查看 bankrate.com 的完整竞品分析 →

报告数据基于网站 2026年5月的数据生成

查看样例报告