gov.uk

DR 85by Ahrefs中等机会 · 60/100

产品简介

gov.uk - the new place to find government services and information replacing directgov and business link - simpler, clearer, faster

类别law_and_government/government

前 534 名

全球排名

United Kingdom 83%

主要市场

-4%

月度趋势

57% 跳出率

参与度信号

月访问量

93,634,919

↓4.3% vs last month

跳出率

57.1%

每访页面数

2.3

平均时长

2m 41s

流量分析

#534全球排名

#24国家排名 (826)

#2分类排名 · Government

流量趋势

↓4.3%

流量来源

Organic Search

65.7%

Direct

22.8%

Social

1.6%

Referral

7.8%

Paid

0.1%

2.0%

SEO-dependent: 65.7% from organic search

Geographic Distribution

域名占比

🇬🇧United KingdomGB

83.4%

🇺🇸United StatesUS

4.0%

Top 3 countries account for 88.2% of traffic — high geographic concentration

SEO 与关键词

热门关键词

关键词
companies house	541.0K	$4.08	$694.7K
universal credit	394.4K	$1.70	$3432.1K
student finance	241.0K	$2.34	$501.6K
universal credit login	208.3K	$1.43	$633.5K
mot check	139.4K	$0.57	$668.0K

SERP 排名

关键词			排名 URL
iwara	#6	📄	find-and-update.company-information.service.gov.uk/company/10162695/more	811,280	$0.66
cv	#8	📄	nationalcareers.service.gov.uk/careers-advice/cv-sections	701,620	$1.06
bullet point	#3	📄	service-manual.ons.gov.uk/content/formatting-and-punctuation/lists	237,210	$2.35
linki	#5	📄	find-and-update.company-information.service.gov.uk/company/07454922	33,320	$1.04
uk passport	#5	📄	www.passport.service.gov.uk/help	20,480	$1.22

增长速读

全球排名前 534 名——赛道头部玩家

流量集中在United Kingdom（83%）——地理依赖度高

赛道内有 5 个已追踪竞品——竞争格局清晰

gov.uk 到底是怎么增长的？

这个页面只是概览。增长拆解报告会逆向工程它的完整增长路径——哪些关键词带来注册、外链从哪里来、哪个渠道真正转化、以及你可以直接复制的策略。

竞品格局

indeed.com

🔗 4 个重叠词

with indeed, you can search millions of jobs online to find the next step in your career. with tools for job search, resumes, company reviews and more, we're with you every step of the way.

425.0M/mo+0%1998年3月

共享 4 个关键词，包括"cv"

gov.uk vs indeed.com →访问网站 ↗

merriam-webster.com

🔗 4 个重叠词

Find definitions for over 300,000 words from the most authoritative English dictionary. Continuously updated with new words and meanings.

63.1M/mo+7%1999年2月

共享 4 个关键词，包括"bullet point"

gov.uk vs merriam-webster.com →访问网站 ↗

mit.edu

🔗 4 个重叠词

The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century.

46.9M/mo+1%

共享 4 个关键词，包括"cv"

gov.uk vs mit.edu →访问网站 ↗