popmart.com
DR 74by Ahrefs中等机会 · 60/100
23y2003-11-23域龄
4.0M-4%月访问量
搜索 49%United States 36%主要渠道
1竞品数量

产品身份

产品简介

POP MART is a market-leading character-based entertainment company and a global champion of designer toy culture. We have set foot in more than 23 countries and regions through our network of 350+ offline stores and 2000+ Roboshops catering to a diverse audience of cultural pioneers and art fans. Some of our best-known characters include MOLLY, The Monsters, DIMOO, Skullpanda and others – each created by one of our artist friends and regular collaborators. Through global artist development, IP operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talent from all over the world.

类别e-commerce_and_shopping/e-commerce_and_shopping

产品身份 · 洞察

运营 23 年但无公开收入和社区数据 —— 可能是传统业务或利基市场产品。

增长画像

月访问量

3,967,178

3.7% vs last month

跳出率

35.5%

每访页面数

5.6

平均时长

2m 60s

域名年龄

22.6 years

#11,049全球排名
#4,665国家排名 (840)
#43分类排名 · E-commerce_and_Shopping
流量趋势
3.7%

增长画像 · 洞察

流量稳定但用户浏览深度高(5.6 页/访问)—— 忠实用户基础扎实,增长可能需要新获客渠道打破平台期。

获客引擎

流量来源
Organic Search
49.0%
Direct
30.5%
Social
5.7%
Referral
6.5%
Paid
3.2%
Email
5.1%
Geographic Distribution
域名占比Bar
🇺🇸United StatesUS
36.1%
🇦🇺AustraliaAU
7.2%
🇬🇧United KingdomGB
5.4%
🇨🇦CanadaCA
5.2%
🇹🇭ThailandTH
4.5%
Top 3 countries account for 48.7% of traffic
热门关键词
关键词
labubu441.6K$0.33$132.0K
popmart195.4K$1.21$525.8K
pop mart94.3K$1.19$232.1K
hirono48.1K$0.22$27.4K
ポップマート3.4K$0.00$21.2K

获客引擎 · 洞察

搜索是主要获客渠道(49%),排名 5 个关键词,流量集中在 United States(36%)。对单一渠道的重度依赖构成脆弱性。

popmart.com 到底是怎么增长的?

这个页面只是概览。增长拆解报告会逆向工程它的完整增长路径——哪些关键词带来注册、外链从哪里来、哪个渠道真正转化、以及你可以直接复制的策略。

竞争格局

zingpopculture.com.au favicon

zingpopculture.com.au

zingpopculture.com.au

🔗 3 个重叠词

zing pop culture australia, the ultimate place to be for anything related to pop culture. shop thousands of amazing products online or in store now.

175.8K/mo-62%

共享 3 个关键词,包括"popmart"

竞争格局 · 洞察

1/1 个竞品流量在下降 —— 赛道可能在收缩。稳定表现意味着正在获取相对份额。

报告数据基于网站 2026年5月 的数据生成

查看样例报告