aboutamazon.co.uk vs amazonforum.com
Market traction comparison · Updated Jul 2026
aboutamazon.co.uk
amazonforum.com| aboutamazon.co.uk | amazonforum.com | Leads | |
|---|---|---|---|
| Monthly Visits | 386.0K | 3.7M | amazonforum.com |
| Bounce Rate | 56.7% | 55.7% | amazonforum.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 8y 5m | 21y 2m | amazonforum.com |
amazonforum.com leads in 3 of 4 dimensions, while aboutamazon.co.uk leads in 0.
Growth Momentum
| aboutamazon.co.uk | amazonforum.com | Leads | |
|---|---|---|---|
| Monthly Visits | 386.0K | 3.7M | amazonforum.com |
| MoM Change | +22% | -1% | aboutamazon.co.uk |
| Avg. Session | 0m20s | 0m55s | amazonforum.com |
| Pages / Visit | 1.4 | 1.8 | amazonforum.com |
Growth Momentum · Insight
aboutamazon.co.uk is growing faster (+22%) but visitors stay 2.7x shorter (0m20s vs 0m55s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| aboutamazon.co.uk | amazonforum.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 68% | Search 69% | |
| Bounce Rate | 56.7% | 55.7% | amazonforum.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 114%
| Keyword | Volume | aboutamazon.co.uk | amazonforum.com |
|---|---|---|---|
| my amazon reviews | 4.7K | #10 | #7 |
Acquisition Strategy · Insight
aboutamazon.co.uk acquires users primarily through Search (68%), while amazonforum.com relies on Search (69%). This reflects fundamentally different go-to-market strategies — amazonforum.com's higher direct traffic suggests stronger brand recognition or product-led growth, while amazonforum.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| aboutamazon.co.uk | amazonforum.com | Leads | |
|---|---|---|---|
| Domain Age | 8y 5m | 21y 2m | amazonforum.com |
| Registered | Mar 2018 | Jun 2005 | |
| Expires | Mar 2027 | Oct 2026 |
Business Maturity · Insight
amazonforum.com has been in the market for over a decade, indicating established presence.
Market Position
| aboutamazon.co.uk | amazonforum.com | Leads | |
|---|---|---|---|
| Global Rank | #158.2K | #20.0K | amazonforum.com |
| Category Rank | #182 | #218 | aboutamazon.co.uk |
aboutamazon.co.uk only
amazonforum.com only
Market Position · Insight
Each has untapped markets the other serves: aboutamazon.co.uk could expand into Japan, Germany, Italy, while amazonforum.com could target Ireland, India, Australia.
Key Takeaways
- •amazonforum.com is losing traffic (-1%) despite 3.7M monthly visits. aboutamazon.co.uk's +22% growth puts it on a trajectory to overtake.
- •aboutamazon.co.uk is growing faster (+22%) but visitors stay 2.7x shorter (0m20s vs 0m55s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •aboutamazon.co.uk acquires users primarily through Search (68%), while amazonforum.com relies on Search (69%). This reflects fundamentally different go-to-market strategies — amazonforum.com's higher direct traffic suggests stronger brand recognition or product-led growth, while amazonforum.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •amazonforum.com receives 9.6x more monthly traffic than aboutamazon.co.uk (3.7M vs 386.0K).
- •aboutamazon.co.uk is growing (+22%) while amazonforum.com is declining (-1%).
- •amazonforum.com keeps visitors significantly longer (0m55s avg session vs aboutamazon.co.uk's 0m20s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026