allrecipes.com vs bbcgoodfood.com

Market traction comparison · Updated Jul 2026

allrecipes.com faviconallrecipes.com
VS
bbcgoodfood.com faviconbbcgoodfood.com
 allrecipes.combbcgoodfood.comLeads
Monthly Visits76.2M23.2Mallrecipes.com
Bounce Rate61.4%54.7%bbcgoodfood.com
SEO & Keywords3030Tie
Domain Age28y 1m26y 6mallrecipes.com

allrecipes.com leads in 2 of 4 dimensions, while bbcgoodfood.com leads in 1.

Growth Momentum

Growth Momentum
allrecipes.combbcgoodfood.com
 allrecipes.combbcgoodfood.comLeads
Monthly Visits76.2M23.2Mallrecipes.com
MoM Change+6%+3%allrecipes.com
Avg. Session2m37s3m39sbbcgoodfood.com
Pages / Visit2.02.2bbcgoodfood.com

Growth Momentum · Insight

allrecipes.com receives 3.3x more monthly traffic than bbcgoodfood.com (76.2M vs 23.2M).

Acquisition Strategy

 allrecipes.combbcgoodfood.comLeads
Primary ChannelSearch 49%Search 70%
Bounce Rate61.4%54.7%bbcgoodfood.com
SEO & Keywords3030
allrecipes.com
Search 49%Direct 26%Social 4%Referral 5%Email 16%
bbcgoodfood.com
Search 70%Direct 22%Social 2%Referral 6%
SearchDirectSocialReferralPaidEmail
-43
73
-43
allrecipes.com OnlySharedbbcgoodfood.com Only

Keyword Overlap Rate: 0%

KeywordVolumeallrecipes.combbcgoodfood.com
mocha89.2K#8#5
latte70.2K#10#4
quiche s1.8K#10#3

Acquisition Strategy · Insight

allrecipes.com acquires users primarily through Search (49%), while bbcgoodfood.com relies on Search (70%). This reflects fundamentally different go-to-market strategies — allrecipes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while bbcgoodfood.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 allrecipes.combbcgoodfood.comLeads
Domain Age28y 1m26y 6mallrecipes.com
RegisteredJul 1998Feb 2000
ExpiresJul 2026Feb 2027

Business Maturity · Insight

allrecipes.com has been in the market for over a decade, indicating established presence.

Market Position

 allrecipes.combbcgoodfood.comLeads
Global Rank#795#3.0Kallrecipes.com
Category Rank#1#1
allrecipes.combbcgoodfood.com
🇺🇸 United States
85%
10%
🇬🇧 United Kingdom
2%
62%
🇨🇦 Canada
7%
2%
🇦🇺 Australia
1%
6%

allrecipes.com only

🌐 South Africa 0%

bbcgoodfood.com only

🌐 Ireland 3%

Market Position · Insight

Each has untapped markets the other serves: allrecipes.com could expand into Ireland, while bbcgoodfood.com could target South Africa.

Key Takeaways

  • allrecipes.com receives 3.3x more monthly traffic than bbcgoodfood.com (76.2M vs 23.2M).
  • allrecipes.com acquires users primarily through Search (49%), while bbcgoodfood.com relies on Search (70%). This reflects fundamentally different go-to-market strategies — allrecipes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while bbcgoodfood.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • allrecipes.com receives 3.3x more monthly traffic than bbcgoodfood.com (76.2M vs 23.2M).
  • With only 0% keyword overlap, they target largely different search audiences.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026