apps.microsoft.com vs roblox.com
Market traction comparison · Updated Jul 2026
| apps.microsoft.com | roblox.com | Leads | |
|---|---|---|---|
| Monthly Visits | 53.9M | 632.5M | roblox.com |
| Bounce Rate | 69.3% | 25.6% | roblox.com |
| SEO & Keywords | 20 | 30 | roblox.com |
| Domain Age | 35y 4m | 22y 7m | apps.microsoft.com |
roblox.com leads in 3 of 4 dimensions, while apps.microsoft.com leads in 1.
Growth Momentum
| apps.microsoft.com | roblox.com | Leads | |
|---|---|---|---|
| Monthly Visits | 53.9M | 632.5M | roblox.com |
| MoM Change | +7% | +9% | roblox.com |
| Avg. Session | 1m08s | 8m10s | roblox.com |
| Pages / Visit | 5.0 | 6.7 | roblox.com |
Growth Momentum · Insight
roblox.com receives 11.7x more monthly traffic than apps.microsoft.com (632.5M vs 53.9M).
Acquisition Strategy
| apps.microsoft.com | roblox.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 56% | Direct 60% | |
| Bounce Rate | 69.3% | 25.6% | roblox.com |
| SEO & Keywords | 20 | 30 | roblox.com |
Keyword Overlap Rate: 56%
Acquisition Strategy · Insight
apps.microsoft.com acquires users primarily through Search (56%), while roblox.com relies on Direct (60%). This reflects fundamentally different go-to-market strategies — roblox.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apps.microsoft.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| apps.microsoft.com | roblox.com | Leads | |
|---|---|---|---|
| Domain Age | 35y 4m | 22y 7m | apps.microsoft.com |
| Registered | May 1991 | Jan 2004 | |
| Expires | May 2027 | Jan 2027 |
Business Maturity · Insight
apps.microsoft.com has been in the market for over a decade, indicating established presence.
Market Position
| apps.microsoft.com | roblox.com | Leads | |
|---|---|---|---|
| Global Rank | — | #61 | |
| Category Rank | — | #1 | |
| PH Upvotes | — | 158 |
apps.microsoft.com only
roblox.com only
Market Position · Insight
Each has untapped markets the other serves: apps.microsoft.com could expand into Philippines, United Kingdom, while roblox.com could target India, China.
Key Takeaways
- •roblox.com receives 11.7x more monthly traffic than apps.microsoft.com (632.5M vs 53.9M).
- •apps.microsoft.com acquires users primarily through Search (56%), while roblox.com relies on Direct (60%). This reflects fundamentally different go-to-market strategies — roblox.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apps.microsoft.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •roblox.com receives 11.7x more monthly traffic than apps.microsoft.com (632.5M vs 53.9M).
- •roblox.com keeps visitors significantly longer (8m10s avg session vs apps.microsoft.com's 1m08s), suggesting deeper product engagement or stickier content.
- •roblox.com has a 44 percentage point lower bounce rate (26% vs 69%), indicating better landing page relevance or more targeted traffic.
- •apps.microsoft.com acquires traffic primarily through Search (56%), while roblox.com relies on Direct (60%) — fundamentally different acquisition strategies.
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Report based on data from July 2026