apps.shopify.com vs techcrunch.com

Market traction comparison · Updated Jul 2026

apps.shopify.com faviconapps.shopify.com
VS
techcrunch.com favicontechcrunch.com
 apps.shopify.comtechcrunch.comLeads
Monthly Visits7.0M9.0Mtechcrunch.com
Bounce Rate53.6%64.0%apps.shopify.com
SEO & Keywords2035techcrunch.com
Domain Age21y 5m21y 2mapps.shopify.com

apps.shopify.com leads in 2 of 4 dimensions, while techcrunch.com leads in 2.

Growth Momentum

Growth Momentum
apps.shopify.comtechcrunch.com
 apps.shopify.comtechcrunch.comLeads
Monthly Visits7.0M9.0Mtechcrunch.com
MoM Change+8%+8%
Avg. Session2m54s1m16sapps.shopify.com
Pages / Visit2.91.7apps.shopify.com

Growth Momentum · Insight

techcrunch.com receives 1.3x more monthly traffic than apps.shopify.com (9.0M vs 7.0M).

Acquisition Strategy

 apps.shopify.comtechcrunch.comLeads
Primary ChannelSearch 33%Direct 47%
Bounce Rate53.6%64.0%apps.shopify.com
SEO & Keywords2035techcrunch.com
apps.shopify.com
Search 33%Direct 33%Social 8%Referral 23%Email 2%
techcrunch.com
Search 32%Direct 47%Social 12%Referral 8%Email 2%
SearchDirectSocialReferralPaidEmail
24
11
apps.shopify.com OnlySharedtechcrunch.com Only

Keyword Overlap Rate: 77%

Acquisition Strategy · Insight

apps.shopify.com acquires users primarily through Search (33%), while techcrunch.com relies on Direct (47%). This reflects fundamentally different go-to-market strategies — techcrunch.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apps.shopify.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 apps.shopify.comtechcrunch.comLeads
Domain Age21y 5m21y 2mapps.shopify.com
RegisteredMar 2005Jun 2005
ExpiresMar 2027Jun 2026

Business Maturity · Insight

apps.shopify.com has been in the market for over a decade, indicating established presence.

Market Position

 apps.shopify.comtechcrunch.comLeads
Global Rank#9.0K
Category Rank#107
apps.shopify.comtechcrunch.com
🇺🇸 United States
28%
61%
🇮🇳 India
9%
6%
🇬🇧 United Kingdom
7%
5%
🇨🇦 Canada
4%
3%

apps.shopify.com only

🇫🇷 France 4%

techcrunch.com only

🇩🇪 Germany 2%

Market Position · Insight

Each has untapped markets the other serves: apps.shopify.com could expand into Germany, while techcrunch.com could target France.

Key Takeaways

  • techcrunch.com receives 1.3x more monthly traffic than apps.shopify.com (9.0M vs 7.0M).
  • apps.shopify.com acquires users primarily through Search (33%), while techcrunch.com relies on Direct (47%). This reflects fundamentally different go-to-market strategies — techcrunch.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apps.shopify.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • techcrunch.com has 1.3x more traffic (9.0M vs 7.0M), though both operate at comparable scale.
  • apps.shopify.com keeps visitors significantly longer (2m54s avg session vs techcrunch.com's 1m16s), suggesting deeper product engagement or stickier content.
  • apps.shopify.com has a 10 percentage point lower bounce rate (54% vs 64%), indicating better landing page relevance or more targeted traffic.
  • apps.shopify.com acquires traffic primarily through Search (33%), while techcrunch.com relies on Direct (47%) — fundamentally different acquisition strategies.

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Report based on data from July 2026