appsumo.com vs clickup.com

Market traction comparison · Updated Jul 2026

appsumo.com faviconappsumo.com
VS
clickup.com faviconclickup.com
 appsumo.comclickup.comLeads
Monthly Visits1.5M38.1Mclickup.com
Bounce Rate37.7%27.4%clickup.com
SEO & Keywords3035clickup.com
Domain Age16y 5m25y 2mclickup.com

clickup.com leads in 4 of 4 dimensions, while appsumo.com leads in 0.

Growth Momentum

Growth Momentum
appsumo.comclickup.com
 appsumo.comclickup.comLeads
Monthly Visits1.5M38.1Mclickup.com
MoM Change-7%+6%clickup.com
Avg. Session3m12s10m27sclickup.com
Pages / Visit4.38.1clickup.com

Growth Momentum · Insight

appsumo.com is losing traffic (-7%) despite 1.5M monthly visits. clickup.com's +6% growth puts it on a trajectory to overtake.

Acquisition Strategy

 appsumo.comclickup.comLeads
Primary ChannelDirect 57%Direct 74%
Bounce Rate37.7%27.4%clickup.com
SEO & Keywords3035clickup.com
appsumo.com
Search 21%Direct 57%Social 5%Referral 4%Email 12%
clickup.com
Search 8%Direct 74%Social 8%Referral 4%Email 6%
SearchDirectSocialReferralPaidEmail
23
7
28
appsumo.com OnlySharedclickup.com Only

Keyword Overlap Rate: 12%

Acquisition Strategy · Insight

appsumo.com acquires users primarily through Direct (57%), while clickup.com relies on Direct (74%). This reflects fundamentally different go-to-market strategies — clickup.com's higher direct traffic suggests stronger brand recognition or product-led growth, while appsumo.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 appsumo.comclickup.comLeads
Domain Age16y 5m25y 2mclickup.com
RegisteredApr 2010Jul 2001
ExpiresApr 2027Jul 2026

Business Maturity · Insight

clickup.com has been in the market for over a decade, indicating established presence.

Market Position

 appsumo.comclickup.comLeads
Global Rank#34.7K#1.1Kclickup.com
Category Rank#2.2K#38clickup.com
PH Upvotes694
appsumo.comclickup.com
🇺🇸 United States
31%
24%
🇮🇳 India
5%
6%
🇬🇧 United Kingdom
4%
4%

appsumo.com only

🇩🇪 Germany 5%🇦🇺 Australia 3%

clickup.com only

🇧🇷 Brazil 10%🌐 Philippines 6%

Market Position · Insight

Each has untapped markets the other serves: appsumo.com could expand into Brazil, Philippines, while clickup.com could target Germany, Australia.

Key Takeaways

  • appsumo.com is losing traffic (-7%) despite 1.5M monthly visits. clickup.com's +6% growth puts it on a trajectory to overtake.
  • appsumo.com acquires users primarily through Direct (57%), while clickup.com relies on Direct (74%). This reflects fundamentally different go-to-market strategies — clickup.com's higher direct traffic suggests stronger brand recognition or product-led growth, while appsumo.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • clickup.com receives 26.0x more monthly traffic than appsumo.com (38.1M vs 1.5M).
  • clickup.com is growing (+6%) while appsumo.com is declining (-7%).
  • clickup.com keeps visitors significantly longer (10m27s avg session vs appsumo.com's 3m12s), suggesting deeper product engagement or stickier content.
  • clickup.com has a 10 percentage point lower bounce rate (27% vs 38%), indicating better landing page relevance or more targeted traffic.

You've seen the gap. Now steal the playbook.

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Report based on data from July 2026