astrology.com vs horoscope.com
Market traction comparison · Updated Jul 2026
| astrology.com | horoscope.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.3M | 8.7M | horoscope.com |
| Bounce Rate | 45.0% | 38.3% | horoscope.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 10m | 28y 7m | astrology.com |
horoscope.com leads in 2 of 4 dimensions, while astrology.com leads in 1.
Growth Momentum
| astrology.com | horoscope.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.3M | 8.7M | horoscope.com |
| MoM Change | -3% | +3% | horoscope.com |
| Avg. Session | 3m19s | 2m36s | astrology.com |
| Pages / Visit | 3.3 | 3.5 | horoscope.com |
Growth Momentum · Insight
astrology.com is losing traffic (-3%) despite 4.3M monthly visits. horoscope.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| astrology.com | horoscope.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 51% | Direct 44% | |
| Bounce Rate | 45.0% | 38.3% | horoscope.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 43%
| Keyword | Volume | astrology.com | horoscope.com |
|---|---|---|---|
| yes or no tarot | 17.0K | #1 | #8 |
| yes no tarot | 8.9K | #1 | #5 |
Acquisition Strategy · Insight
astrology.com acquires users primarily through Direct (51%), while horoscope.com relies on Direct (44%). This reflects fundamentally different go-to-market strategies — astrology.com's higher direct traffic suggests stronger brand recognition or product-led growth, while horoscope.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| astrology.com | horoscope.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 10m | 28y 7m | astrology.com |
| Registered | Oct 1995 | Jan 1998 | |
| Expires | Dec 2026 | Dec 2026 |
Business Maturity · Insight
astrology.com has been in the market for over a decade, indicating established presence.
Market Position
| astrology.com | horoscope.com | Leads | |
|---|---|---|---|
| Global Rank | #14.9K | #6.9K | horoscope.com |
| Category Rank | #36 | #13 | horoscope.com |
astrology.com only
horoscope.com only
Market Position · Insight
Each has untapped markets the other serves: astrology.com could expand into Australia, while horoscope.com could target Philippines.
Key Takeaways
- •astrology.com is losing traffic (-3%) despite 4.3M monthly visits. horoscope.com's +3% growth puts it on a trajectory to overtake.
- •astrology.com acquires users primarily through Direct (51%), while horoscope.com relies on Direct (44%). This reflects fundamentally different go-to-market strategies — astrology.com's higher direct traffic suggests stronger brand recognition or product-led growth, while horoscope.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •horoscope.com receives 2.0x more monthly traffic than astrology.com (8.7M vs 4.3M).
- •horoscope.com is growing (+3%) while astrology.com is declining (-3%).
- •They share 18 keywords (43% overlap), indicating direct search competition.
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Report based on data from July 2026