auth.openai.com vs openai.com
Market traction comparison · Updated Jul 2026
| auth.openai.com | openai.com | Leads | |
|---|---|---|---|
| Monthly Visits | 84.7M | 197.2M | openai.com |
| Bounce Rate | 50.6% | 57.9% | auth.openai.com |
| SEO & Keywords | 5 | 35 | openai.com |
| Domain Age | 19y 7m | 19y 7m | Tie |
openai.com leads in 2 of 4 dimensions, while auth.openai.com leads in 1.
Growth Momentum
| auth.openai.com | openai.com | Leads | |
|---|---|---|---|
| Monthly Visits | 84.7M | 197.2M | openai.com |
| MoM Change | -8% | +4% | openai.com |
| Avg. Session | 1m47s | 2m31s | openai.com |
| Pages / Visit | 2.5 | 3.0 | openai.com |
Growth Momentum · Insight
auth.openai.com is losing traffic (-8%) despite 84.7M monthly visits. openai.com's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| auth.openai.com | openai.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 68% | Direct 57% | |
| Bounce Rate | 50.6% | 57.9% | auth.openai.com |
| SEO & Keywords | 5 | 35 | openai.com |
Keyword Overlap Rate: 100%
Acquisition Strategy · Insight
auth.openai.com acquires users primarily through Direct (68%), while openai.com relies on Direct (57%). This reflects fundamentally different go-to-market strategies — auth.openai.com's higher direct traffic suggests stronger brand recognition or product-led growth, while openai.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| auth.openai.com | openai.com | Leads | |
|---|---|---|---|
| Domain Age | 19y 7m | 19y 7m | — |
| Registered | Jan 2007 | Jan 2007 | |
| Expires | Jan 2029 | Jan 2029 |
Business Maturity · Insight
openai.com has been in the market for over a decade, indicating established presence.
Market Position
| auth.openai.com | openai.com | Leads | |
|---|---|---|---|
| Global Rank | — | #212 | |
| Category Rank | — | #5 | |
| PH Upvotes | — | 683 |
auth.openai.com only
openai.com only
Market Position · Insight
Each has untapped markets the other serves: auth.openai.com could expand into South Korea, while openai.com could target Germany.
Key Takeaways
- •auth.openai.com is losing traffic (-8%) despite 84.7M monthly visits. openai.com's +4% growth puts it on a trajectory to overtake.
- •auth.openai.com acquires users primarily through Direct (68%), while openai.com relies on Direct (57%). This reflects fundamentally different go-to-market strategies — auth.openai.com's higher direct traffic suggests stronger brand recognition or product-led growth, while openai.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •openai.com receives 2.3x more monthly traffic than auth.openai.com (197.2M vs 84.7M).
- •openai.com is growing (+4%) while auth.openai.com is declining (-8%).
- •They share 20 keywords (100% overlap), indicating direct search competition.
- •openai.com has 7.0x more ranking keywords (35 vs 5), indicating broader SEO footprint.
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Report based on data from July 2026