bwin.com vs bwin.es
Market traction comparison · Updated Jul 2026
| bwin.com | bwin.es | Leads | |
|---|---|---|---|
| Monthly Visits | 2.0M | 2.8M | bwin.es |
| Bounce Rate | 30.9% | 31.4% | bwin.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 23y 5m | — |
bwin.com leads in 1 of 3 dimensions, while bwin.es leads in 1.
Growth Momentum
| bwin.com | bwin.es | Leads | |
|---|---|---|---|
| Monthly Visits | 2.0M | 2.8M | bwin.es |
| MoM Change | -6% | +44% | bwin.es |
| Avg. Session | 6m10s | 6m38s | bwin.es |
| Pages / Visit | 8.5 | 9.5 | bwin.es |
Growth Momentum · Insight
bwin.com is losing traffic (-6%) despite 2.0M monthly visits. bwin.es's +44% growth puts it on a trajectory to overtake.
Acquisition Strategy
| bwin.com | bwin.es | Leads | |
|---|---|---|---|
| Primary Channel | Direct 72% | Direct 52% | |
| Bounce Rate | 30.9% | 31.4% | bwin.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 1100%
Acquisition Strategy · Insight
bwin.com acquires users primarily through Direct (72%), while bwin.es relies on Direct (52%). This reflects fundamentally different go-to-market strategies — bwin.com's higher direct traffic suggests stronger brand recognition or product-led growth, while bwin.es's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| bwin.com | bwin.es | Leads | |
|---|---|---|---|
| Domain Age | 23y 5m | — | |
| Registered | Apr 2003 | — | |
| Expires | Apr 2026 | — |
Market Position
| bwin.com | bwin.es | Leads | |
|---|---|---|---|
| Global Rank | #21.3K | #14.4K | bwin.es |
| Category Rank | #3 | #3 | — |
Market Position · Insight
Each has untapped markets the other serves: bwin.com could expand into Spain, Peru, Mexico, while bwin.es could target Austria, United Kingdom, United States.
Key Takeaways
- •bwin.com is losing traffic (-6%) despite 2.0M monthly visits. bwin.es's +44% growth puts it on a trajectory to overtake.
- •bwin.com acquires users primarily through Direct (72%), while bwin.es relies on Direct (52%). This reflects fundamentally different go-to-market strategies — bwin.com's higher direct traffic suggests stronger brand recognition or product-led growth, while bwin.es's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •bwin.es has 1.4x more traffic (2.8M vs 2.0M), though both operate at comparable scale.
- •bwin.es is growing (+44%) while bwin.com is declining (-6%).
- •They share 55 keywords (1100% overlap), indicating direct search competition.
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Report based on data from July 2026