chatglm.cn vs zhipuai.cn
Market traction comparison · Updated Jul 2026
| chatglm.cn | zhipuai.cn | Leads | |
|---|---|---|---|
| Monthly Visits | 5.9M | 616.2K | chatglm.cn |
| Bounce Rate | 27.7% | 46.4% | chatglm.cn |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 3y 8m | 5y 2m | zhipuai.cn |
chatglm.cn leads in 2 of 4 dimensions, while zhipuai.cn leads in 1.
Growth Momentum
| chatglm.cn | zhipuai.cn | Leads | |
|---|---|---|---|
| Monthly Visits | 5.9M | 616.2K | chatglm.cn |
| MoM Change | +28% | -20% | chatglm.cn |
| Avg. Session | 6m38s | 0m49s | chatglm.cn |
| Pages / Visit | 3.5 | 2.0 | chatglm.cn |
Growth Momentum · Insight
zhipuai.cn is losing traffic (-20%) despite 616.2K monthly visits. chatglm.cn's +28% growth puts it on a trajectory to overtake.
Acquisition Strategy
| chatglm.cn | zhipuai.cn | Leads | |
|---|---|---|---|
| Primary Channel | Direct 77% | Search 57% | |
| Bounce Rate | 27.7% | 46.4% | chatglm.cn |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | chatglm.cn | zhipuai.cn |
|---|---|---|---|
| 智谱 | 118.4K | #2 | #3 |
| 智谱清言 | 28.6K | #1 | #3 |
Acquisition Strategy · Insight
chatglm.cn acquires users primarily through Direct (77%), while zhipuai.cn relies on Search (57%). This reflects fundamentally different go-to-market strategies — chatglm.cn's higher direct traffic suggests stronger brand recognition or product-led growth, while zhipuai.cn's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| chatglm.cn | zhipuai.cn | Leads | |
|---|---|---|---|
| Domain Age | 3y 8m | 5y 2m | zhipuai.cn |
| Registered | Dec 2022 | Jun 2021 |
Business Maturity · Insight
zhipuai.cn has been in the market 1 years longer (5y vs 4y). zhipuai.cn's longer track record suggests established operations, while chatglm.cn's entry timing indicates the market still attracts new players.
Market Position
| chatglm.cn | zhipuai.cn | Leads | |
|---|---|---|---|
| Global Rank | #11.9K | #93.8K | chatglm.cn |
Key Takeaways
- •zhipuai.cn is losing traffic (-20%) despite 616.2K monthly visits. chatglm.cn's +28% growth puts it on a trajectory to overtake.
- •chatglm.cn acquires users primarily through Direct (77%), while zhipuai.cn relies on Search (57%). This reflects fundamentally different go-to-market strategies — chatglm.cn's higher direct traffic suggests stronger brand recognition or product-led growth, while zhipuai.cn's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •chatglm.cn receives 9.6x more monthly traffic than zhipuai.cn (5.9M vs 616.2K).
- •chatglm.cn is growing (+28%) while zhipuai.cn is declining (-20%).
- •chatglm.cn keeps visitors significantly longer (6m38s avg session vs zhipuai.cn's 0m49s), suggesting deeper product engagement or stickier content.
- •chatglm.cn has a 19 percentage point lower bounce rate (28% vs 46%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026