coingecko.com vs theblock.co
Market traction comparison · Updated Jul 2026
| coingecko.com | theblock.co | Leads | |
|---|---|---|---|
| Monthly Visits | 11.0M | 1.2M | coingecko.com |
| Bounce Rate | 60.0% | 55.2% | theblock.co |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 12y 5m | 9y 7m | coingecko.com |
coingecko.com leads in 2 of 4 dimensions, while theblock.co leads in 1.
Growth Momentum
| coingecko.com | theblock.co | Leads | |
|---|---|---|---|
| Monthly Visits | 11.0M | 1.2M | coingecko.com |
| MoM Change | -9% | -10% | coingecko.com |
| Avg. Session | 3m11s | 1m39s | coingecko.com |
| Pages / Visit | 2.8 | 2.0 | coingecko.com |
Growth Momentum · Insight
coingecko.com receives 8.9x more monthly traffic than theblock.co (11.0M vs 1.2M).
Acquisition Strategy
| coingecko.com | theblock.co | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Direct 55% | |
| Bounce Rate | 60.0% | 55.2% | theblock.co |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 76%
| Keyword | Volume | coingecko.com | theblock.co |
|---|---|---|---|
| bmnr mnav | 1.2K | #5 | #3 |
Acquisition Strategy · Insight
coingecko.com acquires users primarily through Direct (69%), while theblock.co relies on Direct (55%). This reflects fundamentally different go-to-market strategies — coingecko.com's higher direct traffic suggests stronger brand recognition or product-led growth, while theblock.co's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| coingecko.com | theblock.co | Leads | |
|---|---|---|---|
| Domain Age | 12y 5m | 9y 7m | coingecko.com |
| Registered | Mar 2014 | Feb 2017 | |
| Expires | Mar 2027 | Feb 2027 |
Business Maturity · Insight
coingecko.com has been in the market for over a decade, indicating established presence.
Market Position
| coingecko.com | theblock.co | Leads | |
|---|---|---|---|
| Global Rank | #6.7K | #52.4K | coingecko.com |
| Category Rank | #8 | #317 | coingecko.com |
coingecko.com only
theblock.co only
Market Position · Insight
Each has untapped markets the other serves: coingecko.com could expand into South Korea, Singapore, Hong Kong SAR China, while theblock.co could target Germany, Poland, United Kingdom.
Key Takeaways
- •coingecko.com receives 8.9x more monthly traffic than theblock.co (11.0M vs 1.2M).
- •coingecko.com acquires users primarily through Direct (69%), while theblock.co relies on Direct (55%). This reflects fundamentally different go-to-market strategies — coingecko.com's higher direct traffic suggests stronger brand recognition or product-led growth, while theblock.co's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •coingecko.com receives 8.9x more monthly traffic than theblock.co (11.0M vs 1.2M).
- •coingecko.com keeps visitors significantly longer (3m11s avg session vs theblock.co's 1m39s), suggesting deeper product engagement or stickier content.
- •They share 26 keywords (76% overlap), indicating direct search competition.
- •theblock.co depends on a single country for 39% of traffic, while coingecko.com is spread across more markets — lower geographic risk.
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Report based on data from July 2026