contentful.com vs hygraph.com
Market traction comparison · Updated Jul 2026
| contentful.com | hygraph.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.1M | 125.0K | contentful.com |
| Bounce Rate | 31.8% | 37.9% | contentful.com |
| SEO & Keywords | 35 | 30 | contentful.com |
| Domain Age | 20y 7m | 4y 6m | contentful.com |
contentful.com leads in 4 of 4 dimensions, while hygraph.com leads in 0.
Growth Momentum
| contentful.com | hygraph.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.1M | 125.0K | contentful.com |
| MoM Change | -6% | +5% | hygraph.com |
| Avg. Session | 8m11s | 1m42s | contentful.com |
| Pages / Visit | 18.5 | 3.7 | contentful.com |
Growth Momentum · Insight
hygraph.com is growing faster (+5%) but visitors stay 4.8x shorter (1m42s vs 8m11s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| contentful.com | hygraph.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 66% | Search 51% | |
| Bounce Rate | 31.8% | 37.9% | contentful.com |
| SEO & Keywords | 35 | 30 | contentful.com |
Keyword Overlap Rate: 150%
Acquisition Strategy · Insight
contentful.com acquires users primarily through Direct (66%), while hygraph.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — contentful.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hygraph.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| contentful.com | hygraph.com | Leads | |
|---|---|---|---|
| Domain Age | 20y 7m | 4y 6m | contentful.com |
| Registered | Jan 2006 | Mar 2022 | |
| Expires | Jan 2027 | Mar 2027 |
Business Maturity · Insight
contentful.com has been in the market for over a decade, indicating established presence.
Market Position
| contentful.com | hygraph.com | Leads | |
|---|---|---|---|
| Global Rank | #23.4K | #269.6K | contentful.com |
| Category Rank | #342 | #5.6K | contentful.com |
contentful.com only
hygraph.com only
Market Position · Insight
Each has untapped markets the other serves: contentful.com could expand into India, Netherlands, Switzerland, while hygraph.com could target United Kingdom, Australia, Canada.
Key Takeaways
- •contentful.com is losing traffic (-6%) despite 1.1M monthly visits. hygraph.com's +5% growth puts it on a trajectory to overtake.
- •hygraph.com is growing faster (+5%) but visitors stay 4.8x shorter (1m42s vs 8m11s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •contentful.com acquires users primarily through Direct (66%), while hygraph.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — contentful.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hygraph.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •contentful.com receives 8.7x more monthly traffic than hygraph.com (1.1M vs 125.0K).
- •hygraph.com is growing (+5%) while contentful.com is declining (-6%).
- •contentful.com keeps visitors significantly longer (8m11s avg session vs hygraph.com's 1m42s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026