contra.com vs tolt.io
Market traction comparison · Updated Jul 2026
| contra.com | tolt.io | Leads | |
|---|---|---|---|
| Monthly Visits | 1.7M | 198.3K | contra.com |
| Bounce Rate | 35.7% | 36.7% | contra.com |
| SEO & Keywords | 35 | 30 | contra.com |
| Domain Age | 30y 2m | 4y 5m | contra.com |
contra.com leads in 4 of 4 dimensions, while tolt.io leads in 0.
Growth Momentum
| contra.com | tolt.io | Leads | |
|---|---|---|---|
| Monthly Visits | 1.7M | 198.3K | contra.com |
| MoM Change | +5% | -11% | contra.com |
| Avg. Session | 4m18s | 0m29s | contra.com |
| Pages / Visit | 6.3 | 2.0 | contra.com |
Growth Momentum · Insight
tolt.io is losing traffic (-11%) despite 198.3K monthly visits. contra.com's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| contra.com | tolt.io | Leads | |
|---|---|---|---|
| Primary Channel | Direct 53% | Direct 74% | |
| Bounce Rate | 35.7% | 36.7% | contra.com |
| SEO & Keywords | 35 | 30 | contra.com |
Keyword Overlap Rate: 10%
| Keyword | Volume | contra.com | tolt.io |
|---|---|---|---|
| viewmax | 25.7K | #7 | #8 |
| viewmax io | 16.1K | #6 | #5 |
Acquisition Strategy · Insight
contra.com acquires users primarily through Direct (53%), while tolt.io relies on Direct (74%). This reflects fundamentally different go-to-market strategies — tolt.io's higher direct traffic suggests stronger brand recognition or product-led growth, while contra.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| contra.com | tolt.io | Leads | |
|---|---|---|---|
| Domain Age | 30y 2m | 4y 5m | contra.com |
| Registered | Jun 1996 | Mar 2022 | |
| Expires | Jun 2034 | Mar 2028 |
Business Maturity · Insight
contra.com has been in the market for over a decade, indicating established presence.
Market Position
| contra.com | tolt.io | Leads | |
|---|---|---|---|
| Global Rank | #25.5K | #234.9K | contra.com |
| Category Rank | #185 | #2.1K | contra.com |
| PH Upvotes | 11 | — |
contra.com only
tolt.io only
Market Position · Insight
Each has untapped markets the other serves: contra.com could expand into Vietnam, Philippines, United Kingdom, while tolt.io could target Pakistan, Nigeria, Indonesia.
Key Takeaways
- •tolt.io is losing traffic (-11%) despite 198.3K monthly visits. contra.com's +5% growth puts it on a trajectory to overtake.
- •contra.com acquires users primarily through Direct (53%), while tolt.io relies on Direct (74%). This reflects fundamentally different go-to-market strategies — tolt.io's higher direct traffic suggests stronger brand recognition or product-led growth, while contra.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •contra.com receives 8.7x more monthly traffic than tolt.io (1.7M vs 198.3K).
- •contra.com is growing (+5%) while tolt.io is declining (-11%).
- •contra.com keeps visitors significantly longer (4m18s avg session vs tolt.io's 0m29s), suggesting deeper product engagement or stickier content.
- •They share 6 keywords (10% overlap), indicating direct search competition.
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Report based on data from July 2026