elle.com vs fashionnetwork.com
Market traction comparison · Updated Jul 2026
| elle.com | fashionnetwork.com | Leads | |
|---|---|---|---|
| Monthly Visits | 32.8M | 1.1M | elle.com |
| Bounce Rate | 73.9% | 55.4% | fashionnetwork.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 5m | 26y 4m | elle.com |
elle.com leads in 2 of 4 dimensions, while fashionnetwork.com leads in 1.
Growth Momentum
| elle.com | fashionnetwork.com | Leads | |
|---|---|---|---|
| Monthly Visits | 32.8M | 1.1M | elle.com |
| MoM Change | +17% | +9% | elle.com |
| Avg. Session | 1m02s | 1m05s | fashionnetwork.com |
| Pages / Visit | 1.5 | 1.9 | fashionnetwork.com |
Growth Momentum · Insight
elle.com is growing +17% while fashionnetwork.com grows +9%. At current trajectory, elle.com could close the traffic gap within 6 months.
Acquisition Strategy
| elle.com | fashionnetwork.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 63% | Search 54% | |
| Bounce Rate | 73.9% | 55.4% | fashionnetwork.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
elle.com acquires users primarily through Search (63%), while fashionnetwork.com relies on Search (54%). This reflects fundamentally different go-to-market strategies — fashionnetwork.com's higher direct traffic suggests stronger brand recognition or product-led growth, while elle.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| elle.com | fashionnetwork.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 5m | 26y 4m | elle.com |
| Registered | Apr 1996 | Apr 2000 | |
| Expires | Apr 2027 | Apr 2026 |
Business Maturity · Insight
elle.com has been in the market for over a decade, indicating established presence.
Market Position
| elle.com | fashionnetwork.com | Leads | |
|---|---|---|---|
| Global Rank | #2.4K | #59.7K | elle.com |
| Category Rank | #95 | #268 | elle.com |
elle.com only
fashionnetwork.com only
Market Position · Insight
Each has untapped markets the other serves: elle.com could expand into France, Germany, Brazil, while fashionnetwork.com could target Taiwan, Japan, Spain.
Key Takeaways
- •elle.com is growing +17% while fashionnetwork.com grows +9%. At current trajectory, elle.com could close the traffic gap within 6 months.
- •elle.com acquires users primarily through Search (63%), while fashionnetwork.com relies on Search (54%). This reflects fundamentally different go-to-market strategies — fashionnetwork.com's higher direct traffic suggests stronger brand recognition or product-led growth, while elle.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •elle.com receives 31.1x more monthly traffic than fashionnetwork.com (32.8M vs 1.1M).
- •Both are growing, with elle.com accelerating faster at +17% vs +9%.
- •fashionnetwork.com has a 18 percentage point lower bounce rate (55% vs 74%), indicating better landing page relevance or more targeted traffic.
- •They share 7 keywords (13% overlap), indicating direct search competition.
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Report based on data from July 2026