etsi.org vs swagger.io
Market traction comparison · Updated Jul 2026
| etsi.org | swagger.io | Leads | |
|---|---|---|---|
| Monthly Visits | 358.0K | 721.9K | swagger.io |
| Bounce Rate | 43.6% | 58.7% | etsi.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 1m | 12y 1m | etsi.org |
etsi.org leads in 2 of 4 dimensions, while swagger.io leads in 1.
Growth Momentum
| etsi.org | swagger.io | Leads | |
|---|---|---|---|
| Monthly Visits | 358.0K | 721.9K | swagger.io |
| MoM Change | -17% | -7% | swagger.io |
| Avg. Session | 1m41s | 0m57s | etsi.org |
| Pages / Visit | 2.6 | 1.8 | etsi.org |
Growth Momentum · Insight
swagger.io is growing faster (-7%) but visitors stay 1.8x shorter (0m57s vs 1m41s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| etsi.org | swagger.io | Leads | |
|---|---|---|---|
| Primary Channel | Search 47% | Direct 47% | |
| Bounce Rate | 43.6% | 58.7% | etsi.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 233%
| Keyword | Volume | etsi.org | swagger.io |
|---|---|---|---|
| swagger | 126.2K | #5 | #1 |
Acquisition Strategy · Insight
etsi.org acquires users primarily through Search (47%), while swagger.io relies on Direct (47%). This reflects fundamentally different go-to-market strategies — swagger.io's higher direct traffic suggests stronger brand recognition or product-led growth, while etsi.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| etsi.org | swagger.io | Leads | |
|---|---|---|---|
| Domain Age | 29y 1m | 12y 1m | etsi.org |
| Registered | Jul 1997 | Jul 2014 | |
| Expires | Jul 2026 | Jul 2030 |
Business Maturity · Insight
etsi.org has been in the market for over a decade, indicating established presence.
Market Position
| etsi.org | swagger.io | Leads | |
|---|---|---|---|
| Global Rank | #135.8K | #87.1K | swagger.io |
| Category Rank | #150 | #2.3K | etsi.org |
etsi.org only
swagger.io only
Market Position · Insight
Each has untapped markets the other serves: etsi.org could expand into Mexico, Russia, while swagger.io could target China, United Kingdom.
Key Takeaways
- •swagger.io receives 2.0x more monthly traffic than etsi.org (721.9K vs 358.0K).
- •swagger.io is growing faster (-7%) but visitors stay 1.8x shorter (0m57s vs 1m41s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •etsi.org acquires users primarily through Search (47%), while swagger.io relies on Direct (47%). This reflects fundamentally different go-to-market strategies — swagger.io's higher direct traffic suggests stronger brand recognition or product-led growth, while etsi.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •swagger.io receives 2.0x more monthly traffic than etsi.org (721.9K vs 358.0K).
- •etsi.org keeps visitors significantly longer (1m41s avg session vs swagger.io's 0m57s), suggesting deeper product engagement or stickier content.
- •etsi.org has a 15 percentage point lower bounce rate (44% vs 59%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026