expandi.io vs lemlist.com

Market traction comparison · Updated Jul 2026

expandi.io faviconexpandi.io
VS
lemlist.com faviconlemlist.com
 expandi.iolemlist.comLeads
Monthly Visits200.4K967.7Klemlist.com
Bounce Rate39.5%28.1%lemlist.com
SEO & Keywords3030Tie
Domain Age6y 11m8y 10mlemlist.com

lemlist.com leads in 3 of 4 dimensions, while expandi.io leads in 0.

Growth Momentum

Growth Momentum
expandi.iolemlist.com
 expandi.iolemlist.comLeads
Monthly Visits200.4K967.7Klemlist.com
MoM Change+0%+8%lemlist.com
Avg. Session1m15s8m37slemlist.com
Pages / Visit2.97.9lemlist.com

Growth Momentum · Insight

lemlist.com receives 4.8x more monthly traffic than expandi.io (967.7K vs 200.4K).

Acquisition Strategy

 expandi.iolemlist.comLeads
Primary ChannelDirect 62%Direct 71%
Bounce Rate39.5%28.1%lemlist.com
SEO & Keywords3030
expandi.io
Search 28%Direct 62%Social 3%Referral 5%Email 2%
lemlist.com
Search 14%Direct 71%Social 6%Referral 3%Email 6%
SearchDirectSocialReferralPaidEmail
23
7
23
expandi.io OnlySharedlemlist.com Only

Keyword Overlap Rate: 13%

Acquisition Strategy · Insight

expandi.io acquires users primarily through Direct (62%), while lemlist.com relies on Direct (71%). This reflects fundamentally different go-to-market strategies — lemlist.com's higher direct traffic suggests stronger brand recognition or product-led growth, while expandi.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 expandi.iolemlist.comLeads
Domain Age6y 11m8y 10mlemlist.com
RegisteredSep 2019Nov 2017
ExpiresSep 2026Nov 2026

Business Maturity · Insight

lemlist.com has been in the market 2 years longer (9y vs 7y). lemlist.com's longer track record suggests established operations, while expandi.io's entry timing indicates the market still attracts new players.

Market Position

 expandi.iolemlist.comLeads
Global Rank#204.7K#43.4Klemlist.com
Category Rank#131#10lemlist.com
expandi.iolemlist.com
🇺🇸 United States
34%
16%
🇬🇧 United Kingdom
4%
11%

expandi.io only

🇮🇳 India 5%🇪🇸 Spain 3%🌐 Ukraine 3%

lemlist.com only

🇫🇷 France 18%🇮🇹 Italy 9%🇩🇪 Germany 8%

Market Position · Insight

Each has untapped markets the other serves: expandi.io could expand into France, Italy, Germany, while lemlist.com could target India, Spain, Ukraine.

Key Takeaways

  • lemlist.com receives 4.8x more monthly traffic than expandi.io (967.7K vs 200.4K).
  • expandi.io acquires users primarily through Direct (62%), while lemlist.com relies on Direct (71%). This reflects fundamentally different go-to-market strategies — lemlist.com's higher direct traffic suggests stronger brand recognition or product-led growth, while expandi.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • lemlist.com receives 4.8x more monthly traffic than expandi.io (967.7K vs 200.4K).
  • lemlist.com keeps visitors significantly longer (8m37s avg session vs expandi.io's 1m15s), suggesting deeper product engagement or stickier content.
  • lemlist.com has a 11 percentage point lower bounce rate (28% vs 39%), indicating better landing page relevance or more targeted traffic.
  • They share 7 keywords (13% overlap), indicating direct search competition.

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Report based on data from July 2026