expressvpn.com vs protonvpn.com
Market traction comparison · Updated Jul 2026
| expressvpn.com | protonvpn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.9M | 11.7M | protonvpn.com |
| Bounce Rate | 44.0% | 32.0% | protonvpn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 17y 11m | 9y 9m | expressvpn.com |
protonvpn.com leads in 2 of 4 dimensions, while expressvpn.com leads in 1.
Growth Momentum
| expressvpn.com | protonvpn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.9M | 11.7M | protonvpn.com |
| MoM Change | -14% | +3% | protonvpn.com |
| Avg. Session | 1m48s | 2m20s | protonvpn.com |
| Pages / Visit | 3.3 | 3.9 | protonvpn.com |
Growth Momentum · Insight
expressvpn.com is losing traffic (-14%) despite 4.9M monthly visits. protonvpn.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| expressvpn.com | protonvpn.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 59% | Search 68% | |
| Bounce Rate | 44.0% | 32.0% | protonvpn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 900%
| Keyword | Volume | expressvpn.com | protonvpn.com |
|---|---|---|---|
| vpn | 2.4M | #9 | #1 |
| vpn online | 56.8K | #9 | #3 |
| впн на пк | 44.1K | #8 | #10 |
Acquisition Strategy · Insight
expressvpn.com acquires users primarily through Search (59%), while protonvpn.com relies on Search (68%). This reflects fundamentally different go-to-market strategies — expressvpn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while protonvpn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| expressvpn.com | protonvpn.com | Leads | |
|---|---|---|---|
| Domain Age | 17y 11m | 9y 9m | expressvpn.com |
| Registered | Sep 2008 | Dec 2016 | |
| Expires | Sep 2029 | Dec 2026 |
Business Maturity · Insight
expressvpn.com has been in the market for over a decade, indicating established presence.
Market Position
| expressvpn.com | protonvpn.com | Leads | |
|---|---|---|---|
| Global Rank | #11.5K | #4.4K | protonvpn.com |
| Category Rank | #187 | #140 | protonvpn.com |
expressvpn.com only
protonvpn.com only
Market Position · Insight
Each has untapped markets the other serves: expressvpn.com could expand into France, while protonvpn.com could target Canada.
Key Takeaways
- •expressvpn.com is losing traffic (-14%) despite 4.9M monthly visits. protonvpn.com's +3% growth puts it on a trajectory to overtake.
- •expressvpn.com acquires users primarily through Search (59%), while protonvpn.com relies on Search (68%). This reflects fundamentally different go-to-market strategies — expressvpn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while protonvpn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •protonvpn.com receives 2.4x more monthly traffic than expressvpn.com (11.7M vs 4.9M).
- •protonvpn.com is growing (+3%) while expressvpn.com is declining (-14%).
- •protonvpn.com has a 12 percentage point lower bounce rate (32% vs 44%), indicating better landing page relevance or more targeted traffic.
- •They share 54 keywords (900% overlap), indicating direct search competition.
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Report based on data from July 2026