fb.com vs meta.com
Market traction comparison · Updated Jul 2026
| fb.com | meta.com | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 41.0M | meta.com |
| Bounce Rate | 71.7% | 54.5% | meta.com |
| SEO & Keywords | 30 | 35 | meta.com |
| Domain Age | 36y 3m | 35y 7m | fb.com |
meta.com leads in 3 of 4 dimensions, while fb.com leads in 1.
Growth Momentum
| fb.com | meta.com | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 41.0M | meta.com |
| MoM Change | +1% | +12% | meta.com |
| Avg. Session | 1m24s | 1m53s | meta.com |
| Pages / Visit | 1.4 | 2.7 | meta.com |
Growth Momentum · Insight
meta.com is growing +12% while fb.com grows +1%. At current trajectory, meta.com could close the traffic gap within 7 months.
Acquisition Strategy
| fb.com | meta.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 48% | Search 41% | |
| Bounce Rate | 71.7% | 54.5% | meta.com |
| SEO & Keywords | 30 | 35 | meta.com |
Keyword Overlap Rate: 0%
| Keyword | Volume | fb.com | meta.com |
|---|---|---|---|
| fb | 18.1M | #7 | #6 |
| meta ai | 1.6M | #8 | #5 |
| фейсбук | 1.4M | #8 | #4 |
| meta ia | 100.2K | #9 | #5 |
| metaai | 53.0K | #8 | #9 |
| facebook support | 35.7K | #6 | #3 |
| faiss | 35.5K | #9 | #3 |
| metas ai | 17.0K | #8 | #5 |
| sam 3d | 15.2K | #10 | #7 |
| sam audio | 7.0K | #6 | #4 |
Acquisition Strategy · Insight
fb.com acquires users primarily through Direct (48%), while meta.com relies on Search (41%). This reflects fundamentally different go-to-market strategies — fb.com's higher direct traffic suggests stronger brand recognition or product-led growth, while meta.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fb.com | meta.com | Leads | |
|---|---|---|---|
| Domain Age | 36y 3m | 35y 7m | fb.com |
| Registered | May 1990 | Jan 1991 | |
| Expires | May 2034 | Jan 2034 |
Business Maturity · Insight
fb.com has been in the market for over a decade, indicating established presence.
Market Position
| fb.com | meta.com | Leads | |
|---|---|---|---|
| Global Rank | #13.5K | #1.4K | meta.com |
| Category Rank | #116 | #30 | meta.com |
| PH Upvotes | 128 | 402 | meta.com |
fb.com only
meta.com only
Market Position · Insight
Each has untapped markets the other serves: fb.com could expand into United Kingdom, Germany, while meta.com could target Philippines, Vietnam.
Key Takeaways
- •meta.com is growing +12% while fb.com grows +1%. At current trajectory, meta.com could close the traffic gap within 7 months.
- •fb.com acquires users primarily through Direct (48%), while meta.com relies on Search (41%). This reflects fundamentally different go-to-market strategies — fb.com's higher direct traffic suggests stronger brand recognition or product-led growth, while meta.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •meta.com receives 5.4x more monthly traffic than fb.com (41.0M vs 7.6M).
- •Both are growing, with meta.com accelerating faster at +12% vs +1%.
- •meta.com has a 17 percentage point lower bounce rate (55% vs 72%), indicating better landing page relevance or more targeted traffic.
- •fb.com acquires traffic primarily through Direct (48%), while meta.com relies on Search (41%) — fundamentally different acquisition strategies.
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Report based on data from July 2026