fiverr.com vs upwork.com
Market traction comparison · Updated Jul 2026
| fiverr.com | upwork.com | Leads | |
|---|---|---|---|
| Monthly Visits | 37.4M | 36.1M | fiverr.com |
| Bounce Rate | 33.1% | 20.9% | upwork.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 16y 9m | 24y 7m | upwork.com |
upwork.com leads in 2 of 4 dimensions, while fiverr.com leads in 1.
Growth Momentum
| fiverr.com | upwork.com | Leads | |
|---|---|---|---|
| Monthly Visits | 37.4M | 36.1M | fiverr.com |
| MoM Change | +3% | +3% | — |
| Avg. Session | 21m30s | 9m53s | fiverr.com |
| Pages / Visit | 9.7 | 10.8 | upwork.com |
Growth Momentum · Insight
fiverr.com receives 1.0x more monthly traffic than upwork.com (37.4M vs 36.1M).
Acquisition Strategy
| fiverr.com | upwork.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 63% | Direct 58% | |
| Bounce Rate | 33.1% | 20.9% | upwork.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | fiverr.com | upwork.com |
|---|---|---|---|
| freelancer | 566.8K | #5 | #3 |
| freelance | 138.7K | #5 | #2 |
| freelancing | 40.8K | #2 | #8 |
Acquisition Strategy · Insight
fiverr.com acquires users primarily through Direct (63%), while upwork.com relies on Direct (58%). This reflects fundamentally different go-to-market strategies — fiverr.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fiverr.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fiverr.com | upwork.com | Leads | |
|---|---|---|---|
| Domain Age | 16y 9m | 24y 7m | upwork.com |
| Registered | Dec 2009 | Jan 2002 | |
| Expires | Dec 2026 | Jan 2028 |
Business Maturity · Insight
upwork.com has been in the market for over a decade, indicating established presence.
Market Position
| fiverr.com | upwork.com | Leads | |
|---|---|---|---|
| Global Rank | #926 | #911 | upwork.com |
| Category Rank | #131 | #35 | upwork.com |
| PH Upvotes | 546 | 28 | fiverr.com |
fiverr.com only
upwork.com only
Market Position · Insight
Each has untapped markets the other serves: fiverr.com could expand into Philippines, while upwork.com could target United Kingdom.
Key Takeaways
- •fiverr.com receives 1.0x more monthly traffic than upwork.com (37.4M vs 36.1M).
- •fiverr.com acquires users primarily through Direct (63%), while upwork.com relies on Direct (58%). This reflects fundamentally different go-to-market strategies — fiverr.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fiverr.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •fiverr.com keeps visitors significantly longer (21m30s avg session vs upwork.com's 9m53s), suggesting deeper product engagement or stickier content.
- •upwork.com has a 12 percentage point lower bounce rate (21% vs 33%), indicating better landing page relevance or more targeted traffic.
- •With only 0% keyword overlap, they target largely different search audiences.
- •upwork.com has a 8-year head start in the market.
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Report based on data from July 2026