fluency.inc vs shown.io
Market traction comparison · Updated Jul 2026
| fluency.inc | shown.io | Leads | |
|---|---|---|---|
| Monthly Visits | 21.2K | 48.3K | shown.io |
| Bounce Rate | 40.8% | 36.7% | shown.io |
| SEO & Keywords | 30 | 35 | shown.io |
| Domain Age | 7y 10m | 7y 3m | fluency.inc |
shown.io leads in 3 of 4 dimensions, while fluency.inc leads in 1.
Growth Momentum
| fluency.inc | shown.io | Leads | |
|---|---|---|---|
| Monthly Visits | 21.2K | 48.3K | shown.io |
| MoM Change | -4% | +4% | shown.io |
| Avg. Session | 1m04s | 0m43s | fluency.inc |
| Pages / Visit | 1.9 | 3.4 | shown.io |
Growth Momentum · Insight
fluency.inc is losing traffic (-4%) despite 21.2K monthly visits. shown.io's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| fluency.inc | shown.io | Leads | |
|---|---|---|---|
| Primary Channel | Search 70% | Search 44% | |
| Bounce Rate | 40.8% | 36.7% | shown.io |
| SEO & Keywords | 30 | 35 | shown.io |
Keyword Overlap Rate: 10%
Acquisition Strategy · Insight
fluency.inc acquires users primarily through Search (70%), while shown.io relies on Search (44%). This reflects fundamentally different go-to-market strategies — shown.io's higher direct traffic suggests stronger brand recognition or product-led growth, while fluency.inc's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fluency.inc | shown.io | Leads | |
|---|---|---|---|
| Domain Age | 7y 10m | 7y 3m | fluency.inc |
| Registered | Nov 2018 | May 2019 | |
| Expires | Nov 2026 | May 2027 |
Business Maturity · Insight
fluency.inc has been in the market 1 years longer (8y vs 7y). fluency.inc's longer track record suggests established operations, while shown.io's entry timing indicates the market still attracts new players.
Market Position
| fluency.inc | shown.io | Leads | |
|---|---|---|---|
| Global Rank | #1.3M | #599.7K | shown.io |
| Category Rank | #1.4K | #520 | shown.io |
fluency.inc only
shown.io only
Market Position · Insight
fluency.inc is heavily concentrated in United States (50%), creating dependency risk on a single market. shown.io has a more diversified audience.
Each has untapped markets the other serves: fluency.inc could expand into Nigeria, Brazil, while shown.io could target Canada, United Kingdom.
Key Takeaways
- •fluency.inc is losing traffic (-4%) despite 21.2K monthly visits. shown.io's +4% growth puts it on a trajectory to overtake.
- •fluency.inc acquires users primarily through Search (70%), while shown.io relies on Search (44%). This reflects fundamentally different go-to-market strategies — shown.io's higher direct traffic suggests stronger brand recognition or product-led growth, while fluency.inc's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •shown.io receives 2.3x more monthly traffic than fluency.inc (48.3K vs 21.2K).
- •shown.io is growing (+4%) while fluency.inc is declining (-4%).
- •They share 6 keywords (10% overlap), indicating direct search competition.
- •fluency.inc depends on a single country for 50% of traffic, while shown.io is spread across more markets — lower geographic risk.
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Report based on data from July 2026