freepik.com vs freepik.es
Market traction comparison · Updated Jul 2026
| freepik.com | freepik.es | Leads | |
|---|---|---|---|
| Monthly Visits | 1.4M | 295.6K | freepik.com |
| Bounce Rate | 62.1% | 44.2% | freepik.es |
| SEO & Keywords | 35 | 30 | freepik.com |
| Domain Age | 16y 1m | — |
freepik.com leads in 2 of 3 dimensions, while freepik.es leads in 1.
Growth Momentum
| freepik.com | freepik.es | Leads | |
|---|---|---|---|
| Monthly Visits | 1.4M | 295.6K | freepik.com |
| MoM Change | -75% | -58% | freepik.es |
| Avg. Session | 0m51s | 0m26s | freepik.com |
| Pages / Visit | 1.7 | 1.6 | freepik.com |
Growth Momentum · Insight
freepik.es is growing faster (-58%) but visitors stay 1.9x shorter (0m26s vs 0m51s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| freepik.com | freepik.es | Leads | |
|---|---|---|---|
| Primary Channel | Direct 48% | Search 60% | |
| Bounce Rate | 62.1% | 44.2% | freepik.es |
| SEO & Keywords | 35 | 30 | freepik.com |
Keyword Overlap Rate: 0%
| Keyword | Volume | freepik.com | freepik.es |
|---|---|---|---|
| marco vector | 1.9K | #1 | #5 |
Acquisition Strategy · Insight
freepik.com acquires users primarily through Direct (48%), while freepik.es relies on Search (60%). This reflects fundamentally different go-to-market strategies — freepik.com's higher direct traffic suggests stronger brand recognition or product-led growth, while freepik.es's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| freepik.com | freepik.es | Leads | |
|---|---|---|---|
| Domain Age | 16y 1m | — | |
| Registered | Aug 2010 | — | |
| Expires | Aug 2026 | — |
Market Position
| freepik.com | freepik.es | Leads | |
|---|---|---|---|
| Global Rank | #51.4K | #185.2K | freepik.com |
| Category Rank | #141 | #653 | freepik.com |
Market Position · Insight
Each has untapped markets the other serves: freepik.com could expand into Mexico, Chile, Nicaragua, while freepik.es could target Indonesia, Bangladesh, Russia.
Key Takeaways
- •freepik.com receives 4.7x more monthly traffic than freepik.es (1.4M vs 295.6K).
- •freepik.es is growing faster (-58%) but visitors stay 1.9x shorter (0m26s vs 0m51s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •freepik.com acquires users primarily through Direct (48%), while freepik.es relies on Search (60%). This reflects fundamentally different go-to-market strategies — freepik.com's higher direct traffic suggests stronger brand recognition or product-led growth, while freepik.es's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •freepik.com receives 4.7x more monthly traffic than freepik.es (1.4M vs 295.6K).
- •freepik.com keeps visitors significantly longer (0m51s avg session vs freepik.es's 0m26s), suggesting deeper product engagement or stickier content.
- •freepik.es has a 18 percentage point lower bounce rate (44% vs 62%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026