ga.gov vs la.gov
Market traction comparison · Updated Jul 2026
| ga.gov | la.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 4.7M | ga.gov |
| Bounce Rate | 30.7% | 31.3% | ga.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 25y 3m | 26y 10m | la.gov |
ga.gov leads in 2 of 4 dimensions, while la.gov leads in 1.
Growth Momentum
| ga.gov | la.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 4.7M | ga.gov |
| MoM Change | -2% | +5% | la.gov |
| Avg. Session | 8m37s | 6m50s | ga.gov |
| Pages / Visit | 9.1 | 7.5 | ga.gov |
Growth Momentum · Insight
ga.gov is losing traffic (-2%) despite 7.6M monthly visits. la.gov's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ga.gov | la.gov | Leads | |
|---|---|---|---|
| Primary Channel | Direct 62% | Direct 49% | |
| Bounce Rate | 30.7% | 31.3% | ga.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
ga.gov acquires users primarily through Direct (62%), while la.gov relies on Direct (49%). This reflects fundamentally different go-to-market strategies — ga.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while la.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ga.gov | la.gov | Leads | |
|---|---|---|---|
| Domain Age | 25y 3m | 26y 10m | la.gov |
| Registered | May 2001 | Oct 1999 | |
| Expires | Sep 2026 | Sep 2026 |
Business Maturity · Insight
la.gov has been in the market for over a decade, indicating established presence.
Market Position
| ga.gov | la.gov | Leads | |
|---|---|---|---|
| Global Rank | #4.9K | #8.8K | ga.gov |
| Category Rank | #22 | #42 | ga.gov |
ga.gov only
la.gov only
Market Position · Insight
Each has untapped markets the other serves: ga.gov could expand into United Kingdom, Türkiye, while la.gov could target Canada, Philippines.
Key Takeaways
- •ga.gov is losing traffic (-2%) despite 7.6M monthly visits. la.gov's +5% growth puts it on a trajectory to overtake.
- •ga.gov acquires users primarily through Direct (62%), while la.gov relies on Direct (49%). This reflects fundamentally different go-to-market strategies — ga.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while la.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ga.gov has 1.6x more traffic (7.6M vs 4.7M), though both operate at comparable scale.
- •la.gov is growing (+5%) while ga.gov is declining (-2%).
- •With only 5% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026