github.blog vs simonwillison.net

Market traction comparison · Updated Jul 2026

github.blog favicongithub.blog
VS
simonwillison.net faviconsimonwillison.net
 github.blogsimonwillison.netLeads
Monthly Visits1.6M1.3Mgithub.blog
Bounce Rate63.6%56.3%simonwillison.net
SEO & Keywords3030Tie
Domain Age8y 3m21y 6msimonwillison.net

simonwillison.net leads in 2 of 4 dimensions, while github.blog leads in 1.

Growth Momentum

Growth Momentum
github.blogsimonwillison.net
 github.blogsimonwillison.netLeads
Monthly Visits1.6M1.3Mgithub.blog
MoM Change-4%+0%simonwillison.net
Avg. Session0m47s1m48ssimonwillison.net
Pages / Visit1.61.8simonwillison.net

Growth Momentum · Insight

github.blog receives 1.2x more monthly traffic than simonwillison.net (1.6M vs 1.3M).

Acquisition Strategy

 github.blogsimonwillison.netLeads
Primary ChannelDirect 54%Direct 45%
Bounce Rate63.6%56.3%simonwillison.net
SEO & Keywords3030
github.blog
Search 24%Direct 54%Social 10%Referral 11%Email 2%
simonwillison.net
Search 25%Direct 45%Social 20%Referral 9%Email 1%
SearchDirectSocialReferralPaidEmail
27
3
27
github.blog OnlySharedsimonwillison.net Only

Keyword Overlap Rate: 5%

Acquisition Strategy · Insight

github.blog acquires users primarily through Direct (54%), while simonwillison.net relies on Direct (45%). This reflects fundamentally different go-to-market strategies — github.blog's higher direct traffic suggests stronger brand recognition or product-led growth, while simonwillison.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 github.blogsimonwillison.netLeads
Domain Age8y 3m21y 6msimonwillison.net
RegisteredMay 2018Mar 2005
ExpiresMay 2026Mar 2028

Business Maturity · Insight

simonwillison.net has been in the market for over a decade, indicating established presence.

Market Position

 github.blogsimonwillison.netLeads
Global Rank#45.7K#54.7Kgithub.blog
Category Rank#845#1.1Kgithub.blog
PH Upvotes273
github.blogsimonwillison.net
🇺🇸 United States
21%
33%
🇮🇳 India
9%
5%
🌐 China
5%
7%
🇩🇪 Germany
4%
5%

github.blog only

🇬🇧 United Kingdom 3%

simonwillison.net only

🇪🇸 Spain 3%

Market Position · Insight

Each has untapped markets the other serves: github.blog could expand into Spain, while simonwillison.net could target United Kingdom.

Key Takeaways

  • github.blog receives 1.2x more monthly traffic than simonwillison.net (1.6M vs 1.3M).
  • github.blog acquires users primarily through Direct (54%), while simonwillison.net relies on Direct (45%). This reflects fundamentally different go-to-market strategies — github.blog's higher direct traffic suggests stronger brand recognition or product-led growth, while simonwillison.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • github.blog has 1.2x more traffic (1.6M vs 1.3M), though both operate at comparable scale.
  • simonwillison.net keeps visitors significantly longer (1m48s avg session vs github.blog's 0m47s), suggesting deeper product engagement or stickier content.
  • With only 5% keyword overlap, they target largely different search audiences.
  • simonwillison.net has a 13-year head start in the market.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026