gitlab.com vs software.com
Market traction comparison · Updated Jul 2026
| gitlab.com | software.com | Leads | |
|---|---|---|---|
| Monthly Visits | 18.2M | 8.7K | gitlab.com |
| Bounce Rate | 27.8% | 34.7% | gitlab.com |
| SEO & Keywords | 35 | 30 | gitlab.com |
| Domain Age | 22y 7m | 33y 7m | software.com |
gitlab.com leads in 3 of 4 dimensions, while software.com leads in 1.
Growth Momentum
| gitlab.com | software.com | Leads | |
|---|---|---|---|
| Monthly Visits | 18.2M | 8.7K | gitlab.com |
| MoM Change | +3% | -54% | gitlab.com |
| Avg. Session | 9m48s | 0m02s | gitlab.com |
| Pages / Visit | 8.5 | 1.5 | gitlab.com |
Growth Momentum · Insight
software.com is losing traffic (-54%) despite 8.7K monthly visits. gitlab.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| gitlab.com | software.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | — | |
| Bounce Rate | 27.8% | 34.7% | gitlab.com |
| SEO & Keywords | 35 | 30 | gitlab.com |
Keyword Overlap Rate: 51%
Business Maturity
| gitlab.com | software.com | Leads | |
|---|---|---|---|
| Domain Age | 22y 7m | 33y 7m | software.com |
| Registered | Jan 2004 | Jan 1993 | |
| Expires | Jan 2027 | Nov 2026 |
Business Maturity · Insight
software.com has been in the market for over a decade, indicating established presence.
Market Position
| gitlab.com | software.com | Leads | |
|---|---|---|---|
| Global Rank | #2.2K | #2.6M | gitlab.com |
| Category Rank | #84 | #23.0K | gitlab.com |
| PH Upvotes | 193 | — |
gitlab.com only
software.com only
Market Position · Insight
Each has untapped markets the other serves: gitlab.com could expand into Brazil, Pakistan, South Africa, while software.com could target France, Germany, Indonesia.
Key Takeaways
- •software.com is losing traffic (-54%) despite 8.7K monthly visits. gitlab.com's +3% growth puts it on a trajectory to overtake.
- •gitlab.com receives 2081.5x more monthly traffic than software.com (18.2M vs 8.7K).
- •gitlab.com is growing (+3%) while software.com is declining (-54%).
- •gitlab.com keeps visitors significantly longer (9m48s avg session vs software.com's 0m02s), suggesting deeper product engagement or stickier content.
- •They share 22 keywords (51% overlap), indicating direct search competition.
- •software.com has a 11-year head start in the market.
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Report based on data from July 2026