gizmodo.com vs imdb.com
Market traction comparison · Updated Jul 2026
| gizmodo.com | imdb.com | Leads | |
|---|---|---|---|
| Monthly Visits | 14.1M | 648.3M | imdb.com |
| Bounce Rate | 51.0% | 35.6% | imdb.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 2m | 30y 8m | imdb.com |
imdb.com leads in 3 of 4 dimensions, while gizmodo.com leads in 0.
Growth Momentum
| gizmodo.com | imdb.com | Leads | |
|---|---|---|---|
| Monthly Visits | 14.1M | 648.3M | imdb.com |
| MoM Change | -1% | +12% | imdb.com |
| Avg. Session | 1m28s | 2m36s | imdb.com |
| Pages / Visit | 2.0 | 4.5 | imdb.com |
Growth Momentum · Insight
gizmodo.com is losing traffic (-1%) despite 14.1M monthly visits. imdb.com's +12% growth puts it on a trajectory to overtake.
Acquisition Strategy
| gizmodo.com | imdb.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 59% | Search 65% | |
| Bounce Rate | 51.0% | 35.6% | imdb.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
| Keyword | Volume | gizmodo.com | imdb.com |
|---|---|---|---|
| watto | 6.5K | #10 | #9 |
Acquisition Strategy · Insight
gizmodo.com acquires users primarily through Direct (59%), while imdb.com relies on Search (65%). This reflects fundamentally different go-to-market strategies — gizmodo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while imdb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| gizmodo.com | imdb.com | Leads | |
|---|---|---|---|
| Domain Age | 24y 2m | 30y 8m | imdb.com |
| Registered | Jul 2002 | Jan 1996 | |
| Expires | Jul 2026 | Jan 2027 |
Business Maturity · Insight
imdb.com has been in the market for over a decade, indicating established presence.
Market Position
| gizmodo.com | imdb.com | Leads | |
|---|---|---|---|
| Global Rank | #5.4K | #50 | imdb.com |
| Category Rank | #61 | #3 | imdb.com |
gizmodo.com only
imdb.com only
Market Position · Insight
Each has untapped markets the other serves: gizmodo.com could expand into India, Germany, while imdb.com could target Spain, Mexico.
Key Takeaways
- •gizmodo.com is losing traffic (-1%) despite 14.1M monthly visits. imdb.com's +12% growth puts it on a trajectory to overtake.
- •gizmodo.com acquires users primarily through Direct (59%), while imdb.com relies on Search (65%). This reflects fundamentally different go-to-market strategies — gizmodo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while imdb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •imdb.com receives 46.0x more monthly traffic than gizmodo.com (648.3M vs 14.1M).
- •imdb.com is growing (+12%) while gizmodo.com is declining (-1%).
- •imdb.com keeps visitors significantly longer (2m36s avg session vs gizmodo.com's 1m28s), suggesting deeper product engagement or stickier content.
- •imdb.com has a 15 percentage point lower bounce rate (36% vs 51%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026