gong.io vs outreach.io
Market traction comparison · Updated Jul 2026
| gong.io | outreach.io | Leads | |
|---|---|---|---|
| Monthly Visits | 2.4M | 1.0M | gong.io |
| Bounce Rate | 34.1% | 18.1% | outreach.io |
| SEO & Keywords | 35 | 35 | Tie |
| Domain Age | 13y | 13y 3m | outreach.io |
outreach.io leads in 2 of 4 dimensions, while gong.io leads in 1.
Growth Momentum
| gong.io | outreach.io | Leads | |
|---|---|---|---|
| Monthly Visits | 2.4M | 1.0M | gong.io |
| MoM Change | +8% | +2% | gong.io |
| Avg. Session | 5m54s | 19m11s | outreach.io |
| Pages / Visit | 6.0 | 22.1 | outreach.io |
Growth Momentum · Insight
gong.io is growing +8% while outreach.io grows +2%. At current trajectory, gong.io could close the traffic gap within 8 months.
Acquisition Strategy
| gong.io | outreach.io | Leads | |
|---|---|---|---|
| Primary Channel | Direct 64% | Direct 72% | |
| Bounce Rate | 34.1% | 18.1% | outreach.io |
| SEO & Keywords | 35 | 35 | — |
Keyword Overlap Rate: 27%
Acquisition Strategy · Insight
gong.io acquires users primarily through Direct (64%), while outreach.io relies on Direct (72%). This reflects fundamentally different go-to-market strategies — outreach.io's higher direct traffic suggests stronger brand recognition or product-led growth, while gong.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| gong.io | outreach.io | Leads | |
|---|---|---|---|
| Domain Age | 13y | 13y 3m | outreach.io |
| Registered | Aug 2013 | May 2013 | |
| Expires | Aug 2026 | May 2026 |
Business Maturity · Insight
outreach.io has been in the market for over a decade, indicating established presence.
Market Position
| gong.io | outreach.io | Leads | |
|---|---|---|---|
| Global Rank | #20.5K | #28.8K | gong.io |
| Category Rank | #90 | #24 | outreach.io |
Key Takeaways
- •gong.io is growing +8% while outreach.io grows +2%. At current trajectory, gong.io could close the traffic gap within 8 months.
- •gong.io acquires users primarily through Direct (64%), while outreach.io relies on Direct (72%). This reflects fundamentally different go-to-market strategies — outreach.io's higher direct traffic suggests stronger brand recognition or product-led growth, while gong.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •gong.io receives 2.3x more monthly traffic than outreach.io (2.4M vs 1.0M).
- •Both are growing, with gong.io accelerating faster at +8% vs +2%.
- •outreach.io keeps visitors significantly longer (19m11s avg session vs gong.io's 5m54s), suggesting deeper product engagement or stickier content.
- •outreach.io has a 16 percentage point lower bounce rate (18% vs 34%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026