goo.gl vs google.com.br
Market traction comparison · Updated Jul 2026
| goo.gl | google.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 73.7M | 91.5M | google.com.br |
| Bounce Rate | 77.3% | 18.7% | google.com.br |
| SEO & Keywords | 5 | 30 | google.com.br |
| Domain Age | 21y 2m | 27y 3m | google.com.br |
google.com.br leads in 4 of 4 dimensions, while goo.gl leads in 0.
Growth Momentum
| goo.gl | google.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 73.7M | 91.5M | google.com.br |
| MoM Change | +10% | +1% | goo.gl |
| Avg. Session | 0m51s | 5m44s | google.com.br |
| Pages / Visit | 1.4 | 15.8 | google.com.br |
Growth Momentum · Insight
goo.gl is growing faster (+10%) but visitors stay 6.7x shorter (0m51s vs 5m44s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| goo.gl | google.com.br | Leads | |
|---|---|---|---|
| Primary Channel | Search 47% | Direct 70% | |
| Bounce Rate | 77.3% | 18.7% | google.com.br |
| SEO & Keywords | 5 | 30 | google.com.br |
Keyword Overlap Rate: 52%
Acquisition Strategy · Insight
goo.gl acquires users primarily through Search (47%), while google.com.br relies on Direct (70%). This reflects fundamentally different go-to-market strategies — google.com.br's higher direct traffic suggests stronger brand recognition or product-led growth, while goo.gl's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| goo.gl | google.com.br | Leads | |
|---|---|---|---|
| Domain Age | 21y 2m | 27y 3m | google.com.br |
| Registered | Jun 2005 | May 1999 | |
| Expires | Jan 2027 | May 2026 |
Business Maturity · Insight
google.com.br has been in the market for over a decade, indicating established presence.
Market Position
| goo.gl | google.com.br | Leads | |
|---|---|---|---|
| Global Rank | #988 | #231 | google.com.br |
| Category Rank | #39 | #2 | google.com.br |
| PH Upvotes | 9 | — |
goo.gl only
google.com.br only
Market Position · Insight
Each has untapped markets the other serves: goo.gl could expand into Brazil, Portugal, Germany, while google.com.br could target Japan, India, Canada.
Key Takeaways
- •goo.gl is growing +10% while google.com.br grows +1%. At current trajectory, goo.gl could close the traffic gap within 3 months.
- •goo.gl is growing faster (+10%) but visitors stay 6.7x shorter (0m51s vs 5m44s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •goo.gl acquires users primarily through Search (47%), while google.com.br relies on Direct (70%). This reflects fundamentally different go-to-market strategies — google.com.br's higher direct traffic suggests stronger brand recognition or product-led growth, while goo.gl's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •google.com.br has 1.2x more traffic (91.5M vs 73.7M), though both operate at comparable scale.
- •Both are growing, with goo.gl accelerating faster at +10% vs +1%.
- •google.com.br keeps visitors significantly longer (5m44s avg session vs goo.gl's 0m51s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026