google.dev vs ibm.com
Market traction comparison · Updated Jul 2026
| google.dev | ibm.com | Leads | |
|---|---|---|---|
| Monthly Visits | 8.7M | 17.8M | ibm.com |
| Bounce Rate | 50.2% | 38.9% | ibm.com |
| SEO & Keywords | 30 | 35 | ibm.com |
| Domain Age | 8y 2m | 40y 5m | ibm.com |
ibm.com leads in 4 of 4 dimensions, while google.dev leads in 0.
Growth Momentum
| google.dev | ibm.com | Leads | |
|---|---|---|---|
| Monthly Visits | 8.7M | 17.8M | ibm.com |
| MoM Change | -7% | +3% | ibm.com |
| Avg. Session | 1m55s | 7m19s | ibm.com |
| Pages / Visit | 2.6 | 7.9 | ibm.com |
Growth Momentum · Insight
google.dev is losing traffic (-7%) despite 8.7M monthly visits. ibm.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| google.dev | ibm.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 47% | Direct 45% | |
| Bounce Rate | 50.2% | 38.9% | ibm.com |
| SEO & Keywords | 30 | 35 | ibm.com |
Keyword Overlap Rate: 713%
| Keyword | Volume | google.dev | ibm.com |
|---|---|---|---|
| gemma | 82.7K | #4 | #6 |
| react agent | 5.1K | #6 | #1 |
| google gemma | 4.4K | #5 | #6 |
Acquisition Strategy · Insight
google.dev acquires users primarily through Direct (47%), while ibm.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — google.dev's higher direct traffic suggests stronger brand recognition or product-led growth, while google.dev's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| google.dev | ibm.com | Leads | |
|---|---|---|---|
| Domain Age | 8y 2m | 40y 5m | ibm.com |
| Registered | Jun 2018 | Mar 1986 | |
| Expires | Jun 2027 | Mar 2026 |
Business Maturity · Insight
ibm.com has been in the market for over a decade, indicating established presence.
Market Position
| google.dev | ibm.com | Leads | |
|---|---|---|---|
| Global Rank | #7.5K | #2.2K | ibm.com |
| Category Rank | #130 | #6 | ibm.com |
| PH Upvotes | 227 | 112 | google.dev |
google.dev only
ibm.com only
Market Position · Insight
Each has untapped markets the other serves: google.dev could expand into Japan, Germany, Canada, while ibm.com could target Russia, China, Vietnam.
Key Takeaways
- •google.dev is losing traffic (-7%) despite 8.7M monthly visits. ibm.com's +3% growth puts it on a trajectory to overtake.
- •google.dev acquires users primarily through Direct (47%), while ibm.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — google.dev's higher direct traffic suggests stronger brand recognition or product-led growth, while google.dev's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ibm.com receives 2.0x more monthly traffic than google.dev (17.8M vs 8.7M).
- •ibm.com is growing (+3%) while google.dev is declining (-7%).
- •ibm.com keeps visitors significantly longer (7m19s avg session vs google.dev's 1m55s), suggesting deeper product engagement or stickier content.
- •ibm.com has a 11 percentage point lower bounce rate (39% vs 50%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026