greatplacetowork.com vs utk.edu
Market traction comparison · Updated Jul 2026
| greatplacetowork.com | utk.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 264.0K | 1.5M | utk.edu |
| Bounce Rate | 52.7% | 49.6% | utk.edu |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 1m | — |
utk.edu leads in 2 of 3 dimensions, while greatplacetowork.com leads in 0.
Growth Momentum
| greatplacetowork.com | utk.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 264.0K | 1.5M | utk.edu |
| MoM Change | -68% | +2% | utk.edu |
| Avg. Session | 1m23s | 2m54s | utk.edu |
| Pages / Visit | 2.3 | 3.3 | utk.edu |
Growth Momentum · Insight
greatplacetowork.com is losing traffic (-68%) despite 264.0K monthly visits. utk.edu's +2% growth puts it on a trajectory to overtake.
Acquisition Strategy
| greatplacetowork.com | utk.edu | Leads | |
|---|---|---|---|
| Primary Channel | Direct 64% | Search 39% | |
| Bounce Rate | 52.7% | 49.6% | utk.edu |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
greatplacetowork.com acquires users primarily through Direct (64%), while utk.edu relies on Search (39%). This reflects fundamentally different go-to-market strategies — greatplacetowork.com's higher direct traffic suggests stronger brand recognition or product-led growth, while utk.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| greatplacetowork.com | utk.edu | Leads | |
|---|---|---|---|
| Domain Age | 30y 1m | — | |
| Registered | Aug 1996 | — | |
| Expires | Aug 2026 | — |
Market Position
| greatplacetowork.com | utk.edu | Leads | |
|---|---|---|---|
| Global Rank | #175.7K | #37.1K | utk.edu |
| Category Rank | #152 | #244 | greatplacetowork.com |
greatplacetowork.com only
utk.edu only
Market Position · Insight
Each has untapped markets the other serves: greatplacetowork.com could expand into Germany, India, Canada, while utk.edu could target Russia, Brazil, China.
Key Takeaways
- •greatplacetowork.com is losing traffic (-68%) despite 264.0K monthly visits. utk.edu's +2% growth puts it on a trajectory to overtake.
- •greatplacetowork.com acquires users primarily through Direct (64%), while utk.edu relies on Search (39%). This reflects fundamentally different go-to-market strategies — greatplacetowork.com's higher direct traffic suggests stronger brand recognition or product-led growth, while utk.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •utk.edu receives 5.7x more monthly traffic than greatplacetowork.com (1.5M vs 264.0K).
- •utk.edu is growing (+2%) while greatplacetowork.com is declining (-68%).
- •utk.edu keeps visitors significantly longer (2m54s avg session vs greatplacetowork.com's 1m23s), suggesting deeper product engagement or stickier content.
- •greatplacetowork.com acquires traffic primarily through Direct (64%), while utk.edu relies on Search (39%) — fundamentally different acquisition strategies.
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Report based on data from July 2026