iastate.edu vs uky.edu

Market traction comparison · Updated Jul 2026

iastate.edu

uky.edu

	iastate.edu	uky.edu	Leads
Monthly Visits	2.2M	3.2M	uky.edu
Bounce Rate	46.7%	39.8%	uky.edu
SEO & Keywords	30	30	Tie

uky.edu leads in 2 of 3 dimensions, while iastate.edu leads in 0.

Growth Momentum

iastate.eduuky.edu

	iastate.edu	uky.edu	Leads
Monthly Visits	2.2M	3.2M	uky.edu
MoM Change	+10%	+25%	uky.edu
Avg. Session	2m44s	4m04s	uky.edu
Pages / Visit	3.9	4.8	uky.edu

Growth Momentum · Insight

uky.edu is growing +25% while iastate.edu grows +10%. At current trajectory, uky.edu could close the traffic gap within 2 months.

Acquisition Strategy

	iastate.edu	uky.edu	Leads
Primary Channel	Search 45%	Direct 39%
Bounce Rate	46.7%	39.8%	uky.edu
SEO & Keywords	30	30	—

iastate.edu

Search 45%Direct 33%Social 4%Referral 16%Email 2%

uky.edu

Search 37%Direct 39%Social 3%Referral 17%Email 4%

SearchDirectSocialReferralPaidEmail

iastate.edu OnlyShareduky.edu Only

Keyword Overlap Rate: 20%

Acquisition Strategy · Insight

iastate.edu acquires users primarily through Search (45%), while uky.edu relies on Direct (39%). This reflects fundamentally different go-to-market strategies — uky.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while iastate.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Market Position

	iastate.edu	uky.edu	Leads
Global Rank	#24.4K	#16.3K	uky.edu
Category Rank	#193	#100	uky.edu

iastate.eduuky.edu

🇺🇸 United States

78%

87%

🇮🇳 India

iastate.edu only

🌐 Nigeria 1%🇧🇷 Brazil 1%🇨🇦 Canada 1%

uky.edu only

🇩🇪 Germany 1%🇹🇷 Türkiye 1%🇬🇧 United Kingdom 1%

Market Position · Insight

Each has untapped markets the other serves: iastate.edu could expand into Germany, Türkiye, United Kingdom, while uky.edu could target Nigeria, Brazil, Canada.

Key Takeaways

•uky.edu is growing +25% while iastate.edu grows +10%. At current trajectory, uky.edu could close the traffic gap within 2 months.
•iastate.edu acquires users primarily through Search (45%), while uky.edu relies on Direct (39%). This reflects fundamentally different go-to-market strategies — uky.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while iastate.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•uky.edu has 1.5x more traffic (3.2M vs 2.2M), though both operate at comparable scale.
•Both are growing, with uky.edu accelerating faster at +25% vs +10%.
•iastate.edu acquires traffic primarily through Search (45%), while uky.edu relies on Direct (39%) — fundamentally different acquisition strategies.
•They share 10 keywords (20% overlap), indicating direct search competition.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.