imdb.com vs texas.gov

Market traction comparison · Updated Jul 2026

imdb.com faviconimdb.com
VS
texas.gov favicontexas.gov
 imdb.comtexas.govLeads
Monthly Visits648.3M25.2Mimdb.com
Bounce Rate35.6%36.6%imdb.com
SEO & Keywords3030Tie
Domain Age30y 8m28y 11mimdb.com

imdb.com leads in 3 of 4 dimensions, while texas.gov leads in 0.

Growth Momentum

Growth Momentum
imdb.comtexas.gov
 imdb.comtexas.govLeads
Monthly Visits648.3M25.2Mimdb.com
MoM Change+12%+5%imdb.com
Avg. Session2m36s6m00stexas.gov
Pages / Visit4.55.0texas.gov

Growth Momentum · Insight

imdb.com is growing +12% while texas.gov grows +5%. At current trajectory, imdb.com could close the traffic gap within 8 months.

Acquisition Strategy

 imdb.comtexas.govLeads
Primary ChannelSearch 65%Search 44%
Bounce Rate35.6%36.6%imdb.com
SEO & Keywords3030
imdb.com
Search 65%Direct 28%Social 4%Referral 3%
texas.gov
Search 44%Direct 42%Social 2%Referral 8%Email 3%
SearchDirectSocialReferralPaidEmail
23
7
23
imdb.com OnlySharedtexas.gov Only

Keyword Overlap Rate: 13%

Acquisition Strategy · Insight

imdb.com acquires users primarily through Search (65%), while texas.gov relies on Search (44%). This reflects fundamentally different go-to-market strategies — texas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while imdb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 imdb.comtexas.govLeads
Domain Age30y 8m28y 11mimdb.com
RegisteredJan 1996Oct 1997
ExpiresJan 2027Sep 2026

Business Maturity · Insight

imdb.com has been in the market for over a decade, indicating established presence.

Market Position

 imdb.comtexas.govLeads
Global Rank#50#1.7Kimdb.com
Category Rank#3#8imdb.com
imdb.comtexas.gov
🇺🇸 United States
30%
97%
🇮🇳 India
7%
0%
🇨🇦 Canada
5%
0%

imdb.com only

🇬🇧 United Kingdom 6%🇩🇪 Germany 4%

texas.gov only

🌐 Philippines 0%🇲🇽 Mexico 0%

Market Position · Insight

Each has untapped markets the other serves: imdb.com could expand into Philippines, Mexico, while texas.gov could target United Kingdom, Germany.

Key Takeaways

  • imdb.com is growing +12% while texas.gov grows +5%. At current trajectory, imdb.com could close the traffic gap within 8 months.
  • imdb.com acquires users primarily through Search (65%), while texas.gov relies on Search (44%). This reflects fundamentally different go-to-market strategies — texas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while imdb.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • imdb.com receives 25.7x more monthly traffic than texas.gov (648.3M vs 25.2M).
  • Both are growing, with imdb.com accelerating faster at +12% vs +5%.
  • texas.gov keeps visitors significantly longer (6m00s avg session vs imdb.com's 2m36s), suggesting deeper product engagement or stickier content.
  • They share 7 keywords (13% overlap), indicating direct search competition.

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Report based on data from July 2026