independent.co.uk vs the-independent.com
Market traction comparison · Updated Jul 2026
| independent.co.uk | the-independent.com | Leads | |
|---|---|---|---|
| Monthly Visits | 65.6M | 9.8M | independent.co.uk |
| Bounce Rate | 58.9% | 75.9% | independent.co.uk |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 21y 3m |
independent.co.uk leads in 2 of 3 dimensions, while the-independent.com leads in 0.
Growth Momentum
| independent.co.uk | the-independent.com | Leads | |
|---|---|---|---|
| Monthly Visits | 65.6M | 9.8M | independent.co.uk |
| MoM Change | +9% | -9% | independent.co.uk |
| Avg. Session | 2m08s | 1m21s | independent.co.uk |
| Pages / Visit | 2.0 | 1.6 | independent.co.uk |
Growth Momentum · Insight
the-independent.com is losing traffic (-9%) despite 9.8M monthly visits. independent.co.uk's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| independent.co.uk | the-independent.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 49% | Search 42% | |
| Bounce Rate | 58.9% | 75.9% | independent.co.uk |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 253%
Acquisition Strategy · Insight
independent.co.uk acquires users primarily through Search (49%), while the-independent.com relies on Search (42%). This reflects fundamentally different go-to-market strategies — independent.co.uk's higher direct traffic suggests stronger brand recognition or product-led growth, while independent.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| independent.co.uk | the-independent.com | Leads | |
|---|---|---|---|
| Domain Age | — | 21y 3m | |
| Registered | — | Jun 2005 | |
| Expires | — | Jun 2026 |
Market Position
| independent.co.uk | the-independent.com | Leads | |
|---|---|---|---|
| Global Rank | #949 | #8.1K | independent.co.uk |
| Category Rank | #9 | #91 | independent.co.uk |
Key Takeaways
- •the-independent.com is losing traffic (-9%) despite 9.8M monthly visits. independent.co.uk's +9% growth puts it on a trajectory to overtake.
- •independent.co.uk acquires users primarily through Search (49%), while the-independent.com relies on Search (42%). This reflects fundamentally different go-to-market strategies — independent.co.uk's higher direct traffic suggests stronger brand recognition or product-led growth, while independent.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •independent.co.uk receives 6.7x more monthly traffic than the-independent.com (65.6M vs 9.8M).
- •independent.co.uk is growing (+9%) while the-independent.com is declining (-9%).
- •independent.co.uk keeps visitors significantly longer (2m08s avg session vs the-independent.com's 1m21s), suggesting deeper product engagement or stickier content.
- •independent.co.uk has a 17 percentage point lower bounce rate (59% vs 76%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026