joi.ai vs joi.com

Market traction comparison · Updated Jul 2026

joi.ai faviconjoi.ai
VS
joi.com faviconjoi.com
 joi.aijoi.comLeads
Monthly Visits289.3K18.2Mjoi.com
Bounce Rate35.0%52.7%joi.ai
SEO & Keywords2930joi.com
Domain Age4y 2m23y 1mjoi.com

joi.com leads in 3 of 4 dimensions, while joi.ai leads in 1.

Growth Momentum

Growth Momentum
joi.aijoi.com
 joi.aijoi.comLeads
Monthly Visits289.3K18.2Mjoi.com
MoM Change+12%-2%joi.ai
Avg. Session13m27s2m33sjoi.ai
Pages / Visit9.26.4joi.ai

Growth Momentum · Insight

joi.com is losing traffic (-2%) despite 18.2M monthly visits. joi.ai's +12% growth puts it on a trajectory to overtake.

Acquisition Strategy

 joi.aijoi.comLeads
Primary ChannelSearch 49%Direct 30%
Bounce Rate35.0%52.7%joi.ai
SEO & Keywords2930joi.com
joi.ai
Search 49%Direct 36%Social 4%Referral 9%Email 1%
joi.com
Search 14%Direct 30%Social 8%Referral 41%Email 8%
SearchDirectSocialReferralPaidEmail
-41
70
-40
joi.ai OnlySharedjoi.com Only

Keyword Overlap Rate: 0%

KeywordVolumejoi.aijoi.com
joi ai9.8K#2#1
ai joi2.3K#4#1

Acquisition Strategy · Insight

joi.ai acquires users primarily through Search (49%), while joi.com relies on Direct (30%). This reflects fundamentally different go-to-market strategies — joi.ai's higher direct traffic suggests stronger brand recognition or product-led growth, while joi.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 joi.aijoi.comLeads
Domain Age4y 2m23y 1mjoi.com
RegisteredJun 2022Jul 2003
ExpiresJun 2028Jul 2030

Business Maturity · Insight

joi.com has been in the market for over a decade, indicating established presence.

Market Position

 joi.aijoi.comLeads
Global Rank#97.9K#2.0Kjoi.com
Category Rank#3.1K#15joi.com
joi.aijoi.com
🇺🇸 United States
26%
27%
🇨🇦 Canada
3%
5%

joi.ai only

🇧🇷 Brazil 4%🇬🇧 United Kingdom 4%🇮🇳 India 3%

joi.com only

🇩🇪 Germany 7%🇯🇵 Japan 6%🇫🇷 France 4%

Market Position · Insight

Each has untapped markets the other serves: joi.ai could expand into Germany, Japan, France, while joi.com could target Brazil, United Kingdom, India.

Key Takeaways

  • joi.com is losing traffic (-2%) despite 18.2M monthly visits. joi.ai's +12% growth puts it on a trajectory to overtake.
  • joi.ai acquires users primarily through Search (49%), while joi.com relies on Direct (30%). This reflects fundamentally different go-to-market strategies — joi.ai's higher direct traffic suggests stronger brand recognition or product-led growth, while joi.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • joi.com receives 63.0x more monthly traffic than joi.ai (18.2M vs 289.3K).
  • joi.ai is growing (+12%) while joi.com is declining (-2%).
  • joi.ai keeps visitors significantly longer (13m27s avg session vs joi.com's 2m33s), suggesting deeper product engagement or stickier content.
  • joi.ai has a 18 percentage point lower bounce rate (35% vs 53%), indicating better landing page relevance or more targeted traffic.

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A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026