kayako.com vs SetSmart

Market traction comparison · Updated Jul 2026

kayako.com faviconkayako.com
VS
SetSmart faviconSetSmart
 kayako.comSetSmartLeads
Monthly Visits195.1K78.4Kkayako.com
Bounce Rate39.0%35.5%SetSmart
Est. MRR$18.6K
SEO & Keywords3520kayako.com
Domain Age26y 1m

kayako.com leads in 2 of 3 dimensions, while SetSmart leads in 1.

Growth Momentum

Growth Momentum
kayako.comSetSmart
 kayako.comSetSmartLeads
Monthly Visits195.1K78.4Kkayako.com
MoM Change-2%+59%SetSmart
Avg. Session0m56s1m05sSetSmart
Pages / Visit2.62.9SetSmart

Growth Momentum · Insight

kayako.com is losing traffic (-2%) despite 195.1K monthly visits. SetSmart's +59% growth puts it on a trajectory to overtake.

Acquisition Strategy

 kayako.comSetSmartLeads
Primary ChannelDirect 53%Search 61%
Bounce Rate39.0%35.5%SetSmart
SEO & Keywords3520kayako.com
kayako.com
Search 23%Direct 53%Social 2%Referral 16%Email 6%
SetSmart
Search 61%Direct 32%Referral 7%
SearchDirectSocialReferralPaidEmail
13
22
kayako.com OnlySharedSetSmart Only

Keyword Overlap Rate: 67%

Acquisition Strategy · Insight

kayako.com acquires users primarily through Direct (53%), while SetSmart relies on Search (61%). This reflects fundamentally different go-to-market strategies — kayako.com's higher direct traffic suggests stronger brand recognition or product-led growth, while SetSmart's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

Revenue estimates are derived from public data sources. Actual figures may differ.

 kayako.comSetSmartLeads
Est. MRR$18.6K
Revenue / Visit$0.237
Domain Age26y 1m
RegisteredAug 2000
ExpiresAug 2026

Market Position

 kayako.comSetSmartLeads
Global Rank#219.1K#425.1Kkayako.com
Category Rank#3.0K#2.6KSetSmart
PH Upvotes3
kayako.comSetSmart
🇺🇸 United States
27%
11%
🇮🇳 India
4%
7%

kayako.com only

🌐 Philippines 6%🇮🇩 Indonesia 4%🇨🇦 Canada 4%

SetSmart only

🌐 Switzerland 20%🇫🇷 France 7%🌐 Nigeria 4%

Market Position · Insight

Each has untapped markets the other serves: kayako.com could expand into Switzerland, France, Nigeria, while SetSmart could target Philippines, Indonesia, Canada.

Key Takeaways

  • kayako.com is losing traffic (-2%) despite 195.1K monthly visits. SetSmart's +59% growth puts it on a trajectory to overtake.
  • kayako.com acquires users primarily through Direct (53%), while SetSmart relies on Search (61%). This reflects fundamentally different go-to-market strategies — kayako.com's higher direct traffic suggests stronger brand recognition or product-led growth, while SetSmart's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • kayako.com receives 2.5x more monthly traffic than SetSmart (195.1K vs 78.4K).
  • SetSmart is growing (+59%) while kayako.com is declining (-2%).
  • kayako.com acquires traffic primarily through Direct (53%), while SetSmart relies on Search (61%) — fundamentally different acquisition strategies.
  • They share 22 keywords (67% overlap), indicating direct search competition.

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Report based on data from July 2026