lonelyplanet.com vs wikivoyage.org
Market traction comparison · Updated Jul 2026
| lonelyplanet.com | wikivoyage.org | Leads | |
|---|---|---|---|
| Monthly Visits | 2.0M | 1.6M | lonelyplanet.com |
| Bounce Rate | 55.5% | 53.4% | wikivoyage.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 12m | 19y 9m | lonelyplanet.com |
lonelyplanet.com leads in 2 of 4 dimensions, while wikivoyage.org leads in 1.
Growth Momentum
| lonelyplanet.com | wikivoyage.org | Leads | |
|---|---|---|---|
| Monthly Visits | 2.0M | 1.6M | lonelyplanet.com |
| MoM Change | +5% | -3% | lonelyplanet.com |
| Avg. Session | 1m15s | 1m57s | wikivoyage.org |
| Pages / Visit | 2.3 | 3.1 | wikivoyage.org |
Growth Momentum · Insight
wikivoyage.org is losing traffic (-3%) despite 1.6M monthly visits. lonelyplanet.com's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| lonelyplanet.com | wikivoyage.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 69% | Search 57% | |
| Bounce Rate | 55.5% | 53.4% | wikivoyage.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
| Keyword | Volume | lonelyplanet.com | wikivoyage.org |
|---|---|---|---|
| sanya | 24.1K | #9 | #6 |
Acquisition Strategy · Insight
lonelyplanet.com acquires users primarily through Search (69%), while wikivoyage.org relies on Search (57%). This reflects fundamentally different go-to-market strategies — wikivoyage.org's higher direct traffic suggests stronger brand recognition or product-led growth, while lonelyplanet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| lonelyplanet.com | wikivoyage.org | Leads | |
|---|---|---|---|
| Domain Age | 31y 12m | 19y 9m | lonelyplanet.com |
| Registered | Sep 1994 | Nov 2006 | |
| Expires | Sep 2026 | Nov 2026 |
Business Maturity · Insight
lonelyplanet.com has been in the market for over a decade, indicating established presence.
Market Position
| lonelyplanet.com | wikivoyage.org | Leads | |
|---|---|---|---|
| Global Rank | — | #33.7K | |
| Category Rank | — | #341 |
lonelyplanet.com only
wikivoyage.org only
Market Position · Insight
Each has untapped markets the other serves: lonelyplanet.com could expand into Germany, Italy, Russia, while wikivoyage.org could target Australia, Canada, India.
Key Takeaways
- •wikivoyage.org is losing traffic (-3%) despite 1.6M monthly visits. lonelyplanet.com's +5% growth puts it on a trajectory to overtake.
- •lonelyplanet.com acquires users primarily through Search (69%), while wikivoyage.org relies on Search (57%). This reflects fundamentally different go-to-market strategies — wikivoyage.org's higher direct traffic suggests stronger brand recognition or product-led growth, while lonelyplanet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •lonelyplanet.com has 1.2x more traffic (2.0M vs 1.6M), though both operate at comparable scale.
- •lonelyplanet.com is growing (+5%) while wikivoyage.org is declining (-3%).
- •wikivoyage.org keeps visitors significantly longer (1m57s avg session vs lonelyplanet.com's 1m15s), suggesting deeper product engagement or stickier content.
- •With only 3% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026