macworld.com vs techrepublic.com
Market traction comparison · Updated Jul 2026
| macworld.com | techrepublic.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.8M | 683.5K | macworld.com |
| Bounce Rate | 56.1% | 49.7% | techrepublic.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 9m | 27y 9m | macworld.com |
macworld.com leads in 2 of 4 dimensions, while techrepublic.com leads in 1.
Growth Momentum
| macworld.com | techrepublic.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.8M | 683.5K | macworld.com |
| MoM Change | -21% | +4% | techrepublic.com |
| Avg. Session | 0m39s | 0m48s | techrepublic.com |
| Pages / Visit | 1.5 | 1.9 | techrepublic.com |
Growth Momentum · Insight
macworld.com is losing traffic (-21%) despite 1.8M monthly visits. techrepublic.com's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| macworld.com | techrepublic.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 56% | Search 52% | |
| Bounce Rate | 56.1% | 49.7% | techrepublic.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 36%
Acquisition Strategy · Insight
macworld.com acquires users primarily through Search (56%), while techrepublic.com relies on Search (52%). This reflects fundamentally different go-to-market strategies — macworld.com's higher direct traffic suggests stronger brand recognition or product-led growth, while macworld.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| macworld.com | techrepublic.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 9m | 27y 9m | macworld.com |
| Registered | Nov 1997 | Nov 1998 | |
| Expires | Nov 2026 | Nov 2026 |
Business Maturity · Insight
macworld.com has been in the market for over a decade, indicating established presence.
Market Position
| macworld.com | techrepublic.com | Leads | |
|---|---|---|---|
| Global Rank | #42.2K | #89.2K | macworld.com |
| Category Rank | #474 | #2.0K | macworld.com |
macworld.com only
techrepublic.com only
Market Position · Insight
Each has untapped markets the other serves: macworld.com could expand into Philippines, Germany, while techrepublic.com could target Canada, Australia.
Key Takeaways
- •macworld.com is losing traffic (-21%) despite 1.8M monthly visits. techrepublic.com's +4% growth puts it on a trajectory to overtake.
- •macworld.com acquires users primarily through Search (56%), while techrepublic.com relies on Search (52%). This reflects fundamentally different go-to-market strategies — macworld.com's higher direct traffic suggests stronger brand recognition or product-led growth, while macworld.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •macworld.com receives 2.6x more monthly traffic than techrepublic.com (1.8M vs 683.5K).
- •techrepublic.com is growing (+4%) while macworld.com is declining (-21%).
- •They share 16 keywords (36% overlap), indicating direct search competition.
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Report based on data from July 2026