mashable.com vs rockpapershotgun.com
Market traction comparison · Updated Jul 2026
| mashable.com | rockpapershotgun.com | Leads | |
|---|---|---|---|
| Monthly Visits | 13.0M | 6.0M | mashable.com |
| Bounce Rate | 54.4% | 56.1% | mashable.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 21y 1m | 19y 1m | mashable.com |
mashable.com leads in 3 of 4 dimensions, while rockpapershotgun.com leads in 0.
Growth Momentum
| mashable.com | rockpapershotgun.com | Leads | |
|---|---|---|---|
| Monthly Visits | 13.0M | 6.0M | mashable.com |
| MoM Change | -1% | +22% | rockpapershotgun.com |
| Avg. Session | 0m49s | 0m54s | rockpapershotgun.com |
| Pages / Visit | 1.6 | 1.6 | mashable.com |
Growth Momentum · Insight
mashable.com is losing traffic (-1%) despite 13.0M monthly visits. rockpapershotgun.com's +22% growth puts it on a trajectory to overtake.
Acquisition Strategy
| mashable.com | rockpapershotgun.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 66% | Search 63% | |
| Bounce Rate | 54.4% | 56.1% | mashable.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 1900%
Acquisition Strategy · Insight
mashable.com acquires users primarily through Search (66%), while rockpapershotgun.com relies on Search (63%). This reflects fundamentally different go-to-market strategies — rockpapershotgun.com's higher direct traffic suggests stronger brand recognition or product-led growth, while mashable.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| mashable.com | rockpapershotgun.com | Leads | |
|---|---|---|---|
| Domain Age | 21y 1m | 19y 1m | mashable.com |
| Registered | Jul 2005 | Jul 2007 | |
| Expires | Jul 2029 | Jul 2029 |
Business Maturity · Insight
mashable.com has been in the market for over a decade, indicating established presence.
Market Position
| mashable.com | rockpapershotgun.com | Leads | |
|---|---|---|---|
| Global Rank | #6.2K | #13.9K | mashable.com |
| Category Rank | #65 | #54 | rockpapershotgun.com |
mashable.com only
rockpapershotgun.com only
Market Position · Insight
Each has untapped markets the other serves: mashable.com could expand into Philippines, Germany, while rockpapershotgun.com could target India, Australia.
Key Takeaways
- •mashable.com is losing traffic (-1%) despite 13.0M monthly visits. rockpapershotgun.com's +22% growth puts it on a trajectory to overtake.
- •mashable.com acquires users primarily through Search (66%), while rockpapershotgun.com relies on Search (63%). This reflects fundamentally different go-to-market strategies — rockpapershotgun.com's higher direct traffic suggests stronger brand recognition or product-led growth, while mashable.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •mashable.com receives 2.2x more monthly traffic than rockpapershotgun.com (13.0M vs 6.0M).
- •rockpapershotgun.com is growing (+22%) while mashable.com is declining (-1%).
- •They share 57 keywords (1900% overlap), indicating direct search competition.
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Report based on data from July 2026