mcp.so vs modelcontextprotocol.io

Market traction comparison · Updated Jul 2026

mcp.so

modelcontextprotocol.io

	mcp.so	modelcontextprotocol.io	Leads
Monthly Visits	328.5K	1.4M	modelcontextprotocol.io
Bounce Rate	42.3%	59.7%	mcp.so
SEO & Keywords	35	30	mcp.so
Domain Age	1y 9m	1y 9m	modelcontextprotocol.io

mcp.so leads in 2 of 4 dimensions, while modelcontextprotocol.io leads in 2.

Growth Momentum

mcp.somodelcontextprotocol.io

	mcp.so	modelcontextprotocol.io	Leads
Monthly Visits	328.5K	1.4M	modelcontextprotocol.io
MoM Change	+4%	+7%	modelcontextprotocol.io
Avg. Session	0m58s	1m39s	modelcontextprotocol.io
Pages / Visit	2.4	2.0	mcp.so

Growth Momentum · Insight

modelcontextprotocol.io receives 4.2x more monthly traffic than mcp.so (1.4M vs 328.5K).

Acquisition Strategy

	mcp.so	modelcontextprotocol.io	Leads
Primary Channel	Direct 46%	Direct 57%
Bounce Rate	42.3%	59.7%	mcp.so
SEO & Keywords	35	30	mcp.so

mcp.so

Search 39%Direct 46%Social 4%Referral 11%

modelcontextprotocol.io

Search 26%Direct 57%Social 5%Referral 10%

SearchDirectSocialReferralPaidEmail

mcp.so OnlySharedmodelcontextprotocol.io Only

Keyword Overlap Rate: 491%

Keyword	Volume	mcp.so	modelcontextprotocol.io
mcp servers	29.5K	#5	#3

Acquisition Strategy · Insight

mcp.so acquires users primarily through Direct (46%), while modelcontextprotocol.io relies on Direct (57%). This reflects fundamentally different go-to-market strategies — modelcontextprotocol.io's higher direct traffic suggests stronger brand recognition or product-led growth, while mcp.so's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

	mcp.so	modelcontextprotocol.io	Leads
Domain Age	1y 9m	1y 9m	modelcontextprotocol.io
Registered	Dec 2024	Nov 2024
Expires	Dec 2026	Nov 2027

Business Maturity · Insight

Both are relatively new entrants in this market.

Market Position

	mcp.so	modelcontextprotocol.io	Leads
Global Rank	#146.9K	—
PH Upvotes	37	—

mcp.somodelcontextprotocol.io

🇺🇸 United States

10%

23%

🌐 China

19%

11%

🇮🇳 India

13%

🇩🇪 Germany

mcp.so only

🇧🇷 Brazil 3%

modelcontextprotocol.io only

🇬🇧 United Kingdom 3%

Market Position · Insight

Each has untapped markets the other serves: mcp.so could expand into United Kingdom, while modelcontextprotocol.io could target Brazil.

Key Takeaways

•modelcontextprotocol.io receives 4.2x more monthly traffic than mcp.so (1.4M vs 328.5K).
•mcp.so acquires users primarily through Direct (46%), while modelcontextprotocol.io relies on Direct (57%). This reflects fundamentally different go-to-market strategies — modelcontextprotocol.io's higher direct traffic suggests stronger brand recognition or product-led growth, while mcp.so's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•modelcontextprotocol.io receives 4.2x more monthly traffic than mcp.so (1.4M vs 328.5K).
•modelcontextprotocol.io keeps visitors significantly longer (1m39s avg session vs mcp.so's 0m58s), suggesting deeper product engagement or stickier content.
•mcp.so has a 17 percentage point lower bounce rate (42% vs 60%), indicating better landing page relevance or more targeted traffic.
•They share 54 keywords (491% overlap), indicating direct search competition.

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