melissa.com vs skk.moe
Market traction comparison · Updated Jul 2026
| melissa.com | skk.moe | Leads | |
|---|---|---|---|
| Monthly Visits | 672.0K | 361.7K | melissa.com |
| Bounce Rate | 40.7% | 48.9% | melissa.com |
| SEO & Keywords | 30 | 20 | melissa.com |
| Domain Age | 30y 11m | 7y 11m | melissa.com |
melissa.com leads in 4 of 4 dimensions, while skk.moe leads in 0.
Growth Momentum
| melissa.com | skk.moe | Leads | |
|---|---|---|---|
| Monthly Visits | 672.0K | 361.7K | melissa.com |
| MoM Change | +6% | -5% | melissa.com |
| Avg. Session | 2m57s | 3m17s | skk.moe |
| Pages / Visit | 4.4 | 2.5 | melissa.com |
Growth Momentum · Insight
skk.moe is losing traffic (-5%) despite 361.7K monthly visits. melissa.com's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| melissa.com | skk.moe | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Direct 75% | |
| Bounce Rate | 40.7% | 48.9% | melissa.com |
| SEO & Keywords | 30 | 20 | melissa.com |
Keyword Overlap Rate: 257%
Acquisition Strategy · Insight
melissa.com acquires users primarily through Direct (61%), while skk.moe relies on Direct (75%). This reflects fundamentally different go-to-market strategies — skk.moe's higher direct traffic suggests stronger brand recognition or product-led growth, while melissa.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| melissa.com | skk.moe | Leads | |
|---|---|---|---|
| Domain Age | 30y 11m | 7y 11m | melissa.com |
| Registered | Sep 1995 | Sep 2018 | |
| Expires | Sep 2026 | Sep 2026 |
Business Maturity · Insight
melissa.com has been in the market for over a decade, indicating established presence.
Market Position
| melissa.com | skk.moe | Leads | |
|---|---|---|---|
| Global Rank | #67.1K | #136.7K | melissa.com |
| Category Rank | #486 | — |
melissa.com only
skk.moe only
Market Position · Insight
Each has untapped markets the other serves: melissa.com could expand into China, Hong Kong SAR China, South Korea, while skk.moe could target Colombia, Peru, India.
Key Takeaways
- •skk.moe is losing traffic (-5%) despite 361.7K monthly visits. melissa.com's +6% growth puts it on a trajectory to overtake.
- •melissa.com acquires users primarily through Direct (61%), while skk.moe relies on Direct (75%). This reflects fundamentally different go-to-market strategies — skk.moe's higher direct traffic suggests stronger brand recognition or product-led growth, while melissa.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •melissa.com has 1.9x more traffic (672.0K vs 361.7K), though both operate at comparable scale.
- •melissa.com is growing (+6%) while skk.moe is declining (-5%).
- •melissa.com has a 8 percentage point lower bounce rate (41% vs 49%), indicating better landing page relevance or more targeted traffic.
- •They share 36 keywords (257% overlap), indicating direct search competition.
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Report based on data from July 2026