miro.com vs mural.co
Market traction comparison · Updated Jul 2026
| miro.com | mural.co | Leads | |
|---|---|---|---|
| Monthly Visits | 27.7M | 2.0M | miro.com |
| Bounce Rate | 50.4% | 27.1% | mural.co |
| SEO & Keywords | 30 | 35 | mural.co |
| Domain Age | 30y 12m | 16y 1m | miro.com |
miro.com leads in 2 of 4 dimensions, while mural.co leads in 2.
Growth Momentum
| miro.com | mural.co | Leads | |
|---|---|---|---|
| Monthly Visits | 27.7M | 2.0M | miro.com |
| MoM Change | +0% | +3% | mural.co |
| Avg. Session | 3m22s | 2m15s | miro.com |
| Pages / Visit | 2.9 | 4.3 | mural.co |
Growth Momentum · Insight
miro.com receives 13.6x more monthly traffic than mural.co (27.7M vs 2.0M).
Acquisition Strategy
| miro.com | mural.co | Leads | |
|---|---|---|---|
| Primary Channel | Direct 67% | Direct 67% | |
| Bounce Rate | 50.4% | 27.1% | mural.co |
| SEO & Keywords | 30 | 35 | mural.co |
Keyword Overlap Rate: 132%
| Keyword | Volume | miro.com | mural.co |
|---|---|---|---|
| mind map | 145.0K | #6 | #9 |
| whiteboard online | 95.1K | #2 | #10 |
| meddic sales methodology | 6.2K | #9 | #4 |
| persona template | 4.1K | #6 | #9 |
| lean canvas template | 3.3K | #4 | #5 |
Acquisition Strategy · Insight
miro.com acquires users primarily through Direct (67%), while mural.co relies on Direct (67%). This reflects fundamentally different go-to-market strategies — mural.co's higher direct traffic suggests stronger brand recognition or product-led growth, while miro.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| miro.com | mural.co | Leads | |
|---|---|---|---|
| Domain Age | 30y 12m | 16y 1m | miro.com |
| Registered | Sep 1995 | Jul 2010 | |
| Expires | Sep 2026 | Jul 2026 |
Business Maturity · Insight
miro.com has been in the market for over a decade, indicating established presence.
Market Position
| miro.com | mural.co | Leads | |
|---|---|---|---|
| Global Rank | #2.3K | #26.0K | miro.com |
| Category Rank | #92 | #347 | miro.com |
| PH Upvotes | 142 | — |
miro.com only
mural.co only
Market Position · Insight
mural.co is heavily concentrated in United States (40%), creating dependency risk on a single market. miro.com has a more diversified audience.
Each has untapped markets the other serves: miro.com could expand into Canada, Mexico, while mural.co could target Russia, Brazil.
Key Takeaways
- •miro.com receives 13.6x more monthly traffic than mural.co (27.7M vs 2.0M).
- •miro.com acquires users primarily through Direct (67%), while mural.co relies on Direct (67%). This reflects fundamentally different go-to-market strategies — mural.co's higher direct traffic suggests stronger brand recognition or product-led growth, while miro.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •miro.com receives 13.6x more monthly traffic than mural.co (27.7M vs 2.0M).
- •mural.co has a 23 percentage point lower bounce rate (27% vs 50%), indicating better landing page relevance or more targeted traffic.
- •They share 37 keywords (132% overlap), indicating direct search competition.
- •mural.co depends on a single country for 40% of traffic, while miro.com is spread across more markets — lower geographic risk.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026