modulate.ai vs wave.co
Market traction comparison · Updated Jul 2026
| modulate.ai | wave.co | Leads | |
|---|---|---|---|
| Monthly Visits | 89.1K | 206.8K | wave.co |
| Bounce Rate | 50.5% | 42.2% | wave.co |
| SEO & Keywords | 35 | 30 | modulate.ai |
| Domain Age | 8y 8m | 16y 2m | wave.co |
wave.co leads in 3 of 4 dimensions, while modulate.ai leads in 1.
Growth Momentum
| modulate.ai | wave.co | Leads | |
|---|---|---|---|
| Monthly Visits | 89.1K | 206.8K | wave.co |
| MoM Change | +49% | -12% | modulate.ai |
| Avg. Session | 0m23s | 0m49s | wave.co |
| Pages / Visit | 1.7 | 2.1 | wave.co |
Growth Momentum · Insight
modulate.ai is growing faster (+49%) but visitors stay 2.1x shorter (0m23s vs 0m49s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| modulate.ai | wave.co | Leads | |
|---|---|---|---|
| Primary Channel | Search 33% | Search 55% | |
| Bounce Rate | 50.5% | 42.2% | wave.co |
| SEO & Keywords | 35 | 30 | modulate.ai |
Keyword Overlap Rate: 23%
Acquisition Strategy · Insight
modulate.ai acquires users primarily through Search (33%), while wave.co relies on Search (55%). This reflects fundamentally different go-to-market strategies — wave.co's higher direct traffic suggests stronger brand recognition or product-led growth, while wave.co's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| modulate.ai | wave.co | Leads | |
|---|---|---|---|
| Domain Age | 8y 8m | 16y 2m | wave.co |
| Registered | Dec 2017 | Jun 2010 | |
| Expires | Aug 2027 | Jun 2026 |
Business Maturity · Insight
wave.co has been in the market for over a decade, indicating established presence.
Market Position
| modulate.ai | wave.co | Leads | |
|---|---|---|---|
| Global Rank | #468.5K | #229.0K | wave.co |
| Category Rank | #4.4K | #864 | wave.co |
| PH Upvotes | 3 | — |
modulate.ai only
wave.co only
Market Position · Insight
Each has untapped markets the other serves: modulate.ai could expand into France, Netherlands, while wave.co could target Nigeria, India.
Key Takeaways
- •wave.co is losing traffic (-12%) despite 206.8K monthly visits. modulate.ai's +49% growth puts it on a trajectory to overtake.
- •modulate.ai is growing faster (+49%) but visitors stay 2.1x shorter (0m23s vs 0m49s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •modulate.ai acquires users primarily through Search (33%), while wave.co relies on Search (55%). This reflects fundamentally different go-to-market strategies — wave.co's higher direct traffic suggests stronger brand recognition or product-led growth, while wave.co's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •wave.co receives 2.3x more monthly traffic than modulate.ai (206.8K vs 89.1K).
- •modulate.ai is growing (+49%) while wave.co is declining (-12%).
- •wave.co keeps visitors significantly longer (0m49s avg session vs modulate.ai's 0m23s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026