note.com vs zenn.dev
Market traction comparison · Updated Jul 2026
| note.com | zenn.dev | Leads | |
|---|---|---|---|
| Monthly Visits | 213.1M | 5.3M | note.com |
| Bounce Rate | 67.7% | 69.4% | note.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 4m | 6y 10m | note.com |
note.com leads in 3 of 4 dimensions, while zenn.dev leads in 0.
Growth Momentum
| note.com | zenn.dev | Leads | |
|---|---|---|---|
| Monthly Visits | 213.1M | 5.3M | note.com |
| MoM Change | +3% | -6% | note.com |
| Avg. Session | 2m51s | 2m01s | note.com |
| Pages / Visit | 2.6 | 1.9 | note.com |
Growth Momentum · Insight
zenn.dev is losing traffic (-6%) despite 5.3M monthly visits. note.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| note.com | zenn.dev | Leads | |
|---|---|---|---|
| Primary Channel | Search 61% | Search 54% | |
| Bounce Rate | 67.7% | 69.4% | note.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
| Keyword | Volume | note.com | zenn.dev |
|---|---|---|---|
| デザインシステム | 5.5K | #1 | #7 |
| gpts 作り方 | 3.8K | #5 | #7 |
| dia ブラウザ | 3.4K | #2 | #3 |
| figma pdf 書き出し | 2.2K | #9 | #6 |
| claude できること | 1.4K | #8 | #9 |
| gladia 文字起こし | 1.1K | #2 | #8 |
Acquisition Strategy · Insight
note.com acquires users primarily through Search (61%), while zenn.dev relies on Search (54%). This reflects fundamentally different go-to-market strategies — note.com's higher direct traffic suggests stronger brand recognition or product-led growth, while note.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| note.com | zenn.dev | Leads | |
|---|---|---|---|
| Domain Age | 31y 4m | 6y 10m | note.com |
| Registered | May 1995 | Nov 2019 | |
| Expires | May 2028 | Nov 2026 |
Business Maturity · Insight
note.com has been in the market for over a decade, indicating established presence.
Market Position
| note.com | zenn.dev | Leads | |
|---|---|---|---|
| Global Rank | #216 | #15.2K | note.com |
| Category Rank | #1 | #30 | note.com |
note.com only
zenn.dev only
Market Position · Insight
Each has untapped markets the other serves: note.com could expand into Germany, China, while zenn.dev could target South Korea, Singapore.
Key Takeaways
- •zenn.dev is losing traffic (-6%) despite 5.3M monthly visits. note.com's +3% growth puts it on a trajectory to overtake.
- •note.com acquires users primarily through Search (61%), while zenn.dev relies on Search (54%). This reflects fundamentally different go-to-market strategies — note.com's higher direct traffic suggests stronger brand recognition or product-led growth, while note.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •note.com receives 40.5x more monthly traffic than zenn.dev (213.1M vs 5.3M).
- •note.com is growing (+3%) while zenn.dev is declining (-6%).
- •With only 3% keyword overlap, they target largely different search audiences.
- •note.com has a 25-year head start in the market.
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Report based on data from July 2026