note.com vs zenn.dev

Market traction comparison · Updated Jul 2026

note.com faviconnote.com
VS
zenn.dev faviconzenn.dev
 note.comzenn.devLeads
Monthly Visits213.1M5.3Mnote.com
Bounce Rate67.7%69.4%note.com
SEO & Keywords3030Tie
Domain Age31y 4m6y 10mnote.com

note.com leads in 3 of 4 dimensions, while zenn.dev leads in 0.

Growth Momentum

Growth Momentum
note.comzenn.dev
 note.comzenn.devLeads
Monthly Visits213.1M5.3Mnote.com
MoM Change+3%-6%note.com
Avg. Session2m51s2m01snote.com
Pages / Visit2.61.9note.com

Growth Momentum · Insight

zenn.dev is losing traffic (-6%) despite 5.3M monthly visits. note.com's +3% growth puts it on a trajectory to overtake.

Acquisition Strategy

 note.comzenn.devLeads
Primary ChannelSearch 61%Search 54%
Bounce Rate67.7%69.4%note.com
SEO & Keywords3030
note.com
Search 61%Direct 23%Social 9%Referral 7%
zenn.dev
Search 54%Direct 23%Social 8%Referral 14%
SearchDirectSocialReferralPaidEmail
28
2
28
note.com OnlySharedzenn.dev Only

Keyword Overlap Rate: 3%

KeywordVolumenote.comzenn.dev
デザインシステム5.5K#1#7
gpts 作り方3.8K#5#7
dia ブラウザ3.4K#2#3
figma pdf 書き出し2.2K#9#6
claude できること1.4K#8#9
gladia 文字起こし1.1K#2#8

Acquisition Strategy · Insight

note.com acquires users primarily through Search (61%), while zenn.dev relies on Search (54%). This reflects fundamentally different go-to-market strategies — note.com's higher direct traffic suggests stronger brand recognition or product-led growth, while note.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 note.comzenn.devLeads
Domain Age31y 4m6y 10mnote.com
RegisteredMay 1995Nov 2019
ExpiresMay 2028Nov 2026

Business Maturity · Insight

note.com has been in the market for over a decade, indicating established presence.

Market Position

 note.comzenn.devLeads
Global Rank#216#15.2Knote.com
Category Rank#1#30note.com
note.comzenn.dev
🇯🇵 Japan
96%
94%
🇺🇸 United States
2%
1%
🌐 Taiwan
0%
0%

note.com only

🇰🇷 South Korea 0%🇸🇬 Singapore 0%

zenn.dev only

🇩🇪 Germany 0%🌐 China 0%

Market Position · Insight

Each has untapped markets the other serves: note.com could expand into Germany, China, while zenn.dev could target South Korea, Singapore.

Key Takeaways

  • zenn.dev is losing traffic (-6%) despite 5.3M monthly visits. note.com's +3% growth puts it on a trajectory to overtake.
  • note.com acquires users primarily through Search (61%), while zenn.dev relies on Search (54%). This reflects fundamentally different go-to-market strategies — note.com's higher direct traffic suggests stronger brand recognition or product-led growth, while note.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • note.com receives 40.5x more monthly traffic than zenn.dev (213.1M vs 5.3M).
  • note.com is growing (+3%) while zenn.dev is declining (-6%).
  • With only 3% keyword overlap, they target largely different search audiences.
  • note.com has a 25-year head start in the market.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026