on24.com vs zoom.com
Market traction comparison · Updated Jul 2026
| on24.com | zoom.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 130.4M | zoom.com |
| Bounce Rate | 41.4% | 70.3% | on24.com |
| SEO & Keywords | 30 | 35 | zoom.com |
| Domain Age | 27y 11m | 27y 4m | on24.com |
on24.com leads in 2 of 4 dimensions, while zoom.com leads in 2.
Growth Momentum
| on24.com | zoom.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 130.4M | zoom.com |
| MoM Change | +6% | -9% | on24.com |
| Avg. Session | 2m55s | 1m32s | on24.com |
| Pages / Visit | 3.0 | 1.4 | on24.com |
Growth Momentum · Insight
zoom.com is losing traffic (-9%) despite 130.4M monthly visits. on24.com's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| on24.com | zoom.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 45% | Direct 34% | |
| Bounce Rate | 41.4% | 70.3% | on24.com |
| SEO & Keywords | 30 | 35 | zoom.com |
Keyword Overlap Rate: 117%
Acquisition Strategy · Insight
on24.com acquires users primarily through Direct (45%), while zoom.com relies on Direct (34%). This reflects fundamentally different go-to-market strategies — on24.com's higher direct traffic suggests stronger brand recognition or product-led growth, while zoom.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| on24.com | zoom.com | Leads | |
|---|---|---|---|
| Domain Age | 27y 11m | 27y 4m | on24.com |
| Registered | Sep 1998 | Apr 1999 | |
| Expires | Sep 2027 | Dec 2027 |
Business Maturity · Insight
on24.com has been in the market for over a decade, indicating established presence.
Market Position
| on24.com | zoom.com | Leads | |
|---|---|---|---|
| Global Rank | #23.7K | #516 | zoom.com |
| Category Rank | #198 | #1 | zoom.com |
on24.com only
zoom.com only
Market Position · Insight
Each has untapped markets the other serves: on24.com could expand into Indonesia, while zoom.com could target Canada.
Key Takeaways
- •zoom.com is losing traffic (-9%) despite 130.4M monthly visits. on24.com's +6% growth puts it on a trajectory to overtake.
- •on24.com acquires users primarily through Direct (45%), while zoom.com relies on Direct (34%). This reflects fundamentally different go-to-market strategies — on24.com's higher direct traffic suggests stronger brand recognition or product-led growth, while zoom.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •zoom.com receives 48.4x more monthly traffic than on24.com (130.4M vs 2.7M).
- •on24.com is growing (+6%) while zoom.com is declining (-9%).
- •on24.com keeps visitors significantly longer (2m55s avg session vs zoom.com's 1m32s), suggesting deeper product engagement or stickier content.
- •on24.com has a 29 percentage point lower bounce rate (41% vs 70%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026