ouest-france.fr vs rtl.fr
Market traction comparison · Updated Jul 2026
| ouest-france.fr | rtl.fr | Leads | |
|---|---|---|---|
| Monthly Visits | 75.7M | 15.4M | ouest-france.fr |
| Bounce Rate | 44.6% | 54.9% | ouest-france.fr |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 4m | 29y 4m | rtl.fr |
ouest-france.fr leads in 2 of 4 dimensions, while rtl.fr leads in 1.
Growth Momentum
| ouest-france.fr | rtl.fr | Leads | |
|---|---|---|---|
| Monthly Visits | 75.7M | 15.4M | ouest-france.fr |
| MoM Change | +4% | -7% | ouest-france.fr |
| Avg. Session | 1m37s | 0m49s | ouest-france.fr |
| Pages / Visit | 2.4 | 1.5 | ouest-france.fr |
Growth Momentum · Insight
rtl.fr is losing traffic (-7%) despite 15.4M monthly visits. ouest-france.fr's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ouest-france.fr | rtl.fr | Leads | |
|---|---|---|---|
| Primary Channel | Search 46% | Direct 48% | |
| Bounce Rate | 44.6% | 54.9% | ouest-france.fr |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
ouest-france.fr acquires users primarily through Search (46%), while rtl.fr relies on Direct (48%). This reflects fundamentally different go-to-market strategies — rtl.fr's higher direct traffic suggests stronger brand recognition or product-led growth, while ouest-france.fr's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ouest-france.fr | rtl.fr | Leads | |
|---|---|---|---|
| Domain Age | 29y 4m | 29y 4m | rtl.fr |
| Registered | Apr 1997 | Apr 1997 | |
| Expires | Apr 2026 | Nov 2026 |
Business Maturity · Insight
rtl.fr has been in the market for over a decade, indicating established presence.
Market Position
| ouest-france.fr | rtl.fr | Leads | |
|---|---|---|---|
| Global Rank | #718 | #5.6K | ouest-france.fr |
| Category Rank | #3 | #2 | rtl.fr |
ouest-france.fr only
rtl.fr only
Market Position · Insight
Each has untapped markets the other serves: ouest-france.fr could expand into Germany, while rtl.fr could target Canada.
Key Takeaways
- •rtl.fr is losing traffic (-7%) despite 15.4M monthly visits. ouest-france.fr's +4% growth puts it on a trajectory to overtake.
- •ouest-france.fr acquires users primarily through Search (46%), while rtl.fr relies on Direct (48%). This reflects fundamentally different go-to-market strategies — rtl.fr's higher direct traffic suggests stronger brand recognition or product-led growth, while ouest-france.fr's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ouest-france.fr receives 4.9x more monthly traffic than rtl.fr (75.7M vs 15.4M).
- •ouest-france.fr is growing (+4%) while rtl.fr is declining (-7%).
- •ouest-france.fr keeps visitors significantly longer (1m37s avg session vs rtl.fr's 0m49s), suggesting deeper product engagement or stickier content.
- •ouest-france.fr has a 10 percentage point lower bounce rate (45% vs 55%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026