pokemon.com vs portal-pokemon.com

Market traction comparison · Updated Jul 2026

pokemon.com faviconpokemon.com
VS
portal-pokemon.com faviconportal-pokemon.com
 pokemon.comportal-pokemon.comLeads
Monthly Visits18.0M1.3Mpokemon.com
Bounce Rate49.8%50.3%pokemon.com
SEO & Keywords3030Tie
Domain Age28y 8m8y 12mpokemon.com

pokemon.com leads in 3 of 4 dimensions, while portal-pokemon.com leads in 0.

Growth Momentum

Growth Momentum
pokemon.comportal-pokemon.com
 pokemon.comportal-pokemon.comLeads
Monthly Visits18.0M1.3Mpokemon.com
MoM Change+6%-9%pokemon.com
Avg. Session3m16s2m27spokemon.com
Pages / Visit3.94.7portal-pokemon.com

Growth Momentum · Insight

portal-pokemon.com is losing traffic (-9%) despite 1.3M monthly visits. pokemon.com's +6% growth puts it on a trajectory to overtake.

Acquisition Strategy

 pokemon.comportal-pokemon.comLeads
Primary ChannelSearch 66%Search 76%
Bounce Rate49.8%50.3%pokemon.com
SEO & Keywords3030
pokemon.com
Search 66%Direct 24%Social 4%Referral 5%Email 1%
portal-pokemon.com
Search 76%Direct 16%Social 4%Referral 4%
SearchDirectSocialReferralPaidEmail
-49
79
-49
pokemon.com OnlySharedportal-pokemon.com Only

Keyword Overlap Rate: 0%

KeywordVolumepokemon.comportal-pokemon.com
pokedex253.9K#1#9
pokédex14.5K#1#8

Acquisition Strategy · Insight

pokemon.com acquires users primarily through Search (66%), while portal-pokemon.com relies on Search (76%). This reflects fundamentally different go-to-market strategies — pokemon.com's higher direct traffic suggests stronger brand recognition or product-led growth, while portal-pokemon.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 pokemon.comportal-pokemon.comLeads
Domain Age28y 8m8y 12mpokemon.com
RegisteredJan 1998Sep 2017
ExpiresJan 2028Sep 2026

Business Maturity · Insight

pokemon.com has been in the market for over a decade, indicating established presence.

Market Position

 pokemon.comportal-pokemon.comLeads
Global Rank#2.8K#34.1Kpokemon.com
Category Rank#36#71pokemon.com
pokemon.comportal-pokemon.com
🇺🇸 United States
38%
5%

pokemon.com only

🇧🇷 Brazil 6%🇬🇧 United Kingdom 4%🇲🇽 Mexico 4%

portal-pokemon.com only

🌐 Taiwan 43%🇮🇩 Indonesia 6%🌐 Hong Kong SAR China 6%

Market Position · Insight

Each has untapped markets the other serves: pokemon.com could expand into Taiwan, Indonesia, Hong Kong SAR China, while portal-pokemon.com could target Brazil, United Kingdom, Mexico.

Key Takeaways

  • portal-pokemon.com is losing traffic (-9%) despite 1.3M monthly visits. pokemon.com's +6% growth puts it on a trajectory to overtake.
  • pokemon.com acquires users primarily through Search (66%), while portal-pokemon.com relies on Search (76%). This reflects fundamentally different go-to-market strategies — pokemon.com's higher direct traffic suggests stronger brand recognition or product-led growth, while portal-pokemon.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • pokemon.com receives 13.6x more monthly traffic than portal-pokemon.com (18.0M vs 1.3M).
  • pokemon.com is growing (+6%) while portal-pokemon.com is declining (-9%).
  • With only 0% keyword overlap, they target largely different search audiences.
  • pokemon.com has a 20-year head start in the market.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026