pressgazette.co.uk vs thatware.co
Market traction comparison · Updated Jul 2026
| pressgazette.co.uk | thatware.co | Leads | |
|---|---|---|---|
| Monthly Visits | 265.2K | 68.9K | pressgazette.co.uk |
| Bounce Rate | 52.5% | 42.9% | thatware.co |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 26y 9m | 8y 3m | pressgazette.co.uk |
pressgazette.co.uk leads in 2 of 4 dimensions, while thatware.co leads in 1.
Growth Momentum
| pressgazette.co.uk | thatware.co | Leads | |
|---|---|---|---|
| Monthly Visits | 265.2K | 68.9K | pressgazette.co.uk |
| MoM Change | +12% | -18% | pressgazette.co.uk |
| Avg. Session | 0m54s | 1m10s | thatware.co |
| Pages / Visit | 1.8 | 1.8 | pressgazette.co.uk |
Growth Momentum · Insight
pressgazette.co.uk is growing faster (+12%) but visitors stay 1.3x shorter (0m54s vs 1m10s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| pressgazette.co.uk | thatware.co | Leads | |
|---|---|---|---|
| Primary Channel | Search 43% | Direct 72% | |
| Bounce Rate | 52.5% | 42.9% | thatware.co |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
pressgazette.co.uk acquires users primarily through Search (43%), while thatware.co relies on Direct (72%). This reflects fundamentally different go-to-market strategies — thatware.co's higher direct traffic suggests stronger brand recognition or product-led growth, while pressgazette.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| pressgazette.co.uk | thatware.co | Leads | |
|---|---|---|---|
| Domain Age | 26y 9m | 8y 3m | pressgazette.co.uk |
| Registered | Nov 1999 | May 2018 | |
| Expires | Nov 2026 | May 2026 |
Business Maturity · Insight
pressgazette.co.uk has been in the market for over a decade, indicating established presence.
Market Position
| pressgazette.co.uk | thatware.co | Leads | |
|---|---|---|---|
| Global Rank | #196.2K | #565.1K | pressgazette.co.uk |
| Category Rank | #694 | #1.8K | pressgazette.co.uk |
pressgazette.co.uk only
thatware.co only
Market Position · Insight
Each has untapped markets the other serves: pressgazette.co.uk could expand into Pakistan, Vietnam, while thatware.co could target Germany, Australia.
Key Takeaways
- •thatware.co is losing traffic (-18%) despite 68.9K monthly visits. pressgazette.co.uk's +12% growth puts it on a trajectory to overtake.
- •pressgazette.co.uk is growing faster (+12%) but visitors stay 1.3x shorter (0m54s vs 1m10s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •pressgazette.co.uk acquires users primarily through Search (43%), while thatware.co relies on Direct (72%). This reflects fundamentally different go-to-market strategies — thatware.co's higher direct traffic suggests stronger brand recognition or product-led growth, while pressgazette.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •pressgazette.co.uk receives 3.8x more monthly traffic than thatware.co (265.2K vs 68.9K).
- •pressgazette.co.uk is growing (+12%) while thatware.co is declining (-18%).
- •thatware.co has a 10 percentage point lower bounce rate (43% vs 53%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026